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Softgoods Specialist

Specialist & Consultant

I am a recent grad from Central Michigan University and completed my Bachelors of Applied Arts with an Apparel Merchandising and Design Major along with a Minor in Art with a Photography focus. 



-Manage all softgoods business in Colorado and New Mexico.
-Primary day to day contact for consumers & dealers, responsible for driving successful sales, sell-in, sell-thru and service programs for all categories.
- Work with Burton internal merchandising team to establish and implement best in class merchandising standards throughout assigned territory.
- Plan & manage optimized product assortments aligned with the brand’s strategic marketing plan that are regionally and store specific.
- Identify sales opportunities in all channels while anchoring all related decisions in best-for-Brand focus.

-Gave creative direction
-Conducted all social media accounts
-Purchasing and inventory control
-Photographed for advertisements 

Brand Strategist 

Bartender

- Constructed visual displays with and without directives
- Attended sales meetings with account manager
- Demos and rental tech
- Representative at the Burton US Open


Sales Associate - Soft and Hardgoods Specialist

Ropes Course Guide

High Five's Annual Golf Outing in Vail, CO 

High Fives Foundation Golf Outing Volunteer

-Controlled and directed all photoshoots
-Photographed professional athletes
-Edited photos for end use
-Designed apparel for collaborations
- Ran product booth at sponsored events


Apparel Design & Photography Intern

-Assisted Photographer throughout the entire wedding 
-Carried all gear and quickly switched out lenses and cards
- Ran Motionbooth at receptions
- Second shooter when needed


Photographer Assistant

Dorri Wilcox is a Softgoods Specialist at Burton Snowboards in Denver, CO. View their experience, skills and work history on Malakye — the professional…

Dorri Wilcox — Softgoods Specialist at Burton Snowboards

Dorri Wilcox — Softgoods Specialist at Burton Snowboards

Dorri Wilcox

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