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Imaginative and diligent graphic designer with six years of experience. I have exceptional attention to detail and a passion for delivering projects on time. Organized and motivated, designs are intuitive to meet project needs. Varied skill level and experience in multiple mediums, such as; vector art, 3D modeling, and collages. Well-versed with most programs in the Adobe suite, such as; InDesign, Photoshop, and Illustrator. Continually expanding my skills into 3D design using Keyshot. Experienced in executing digital marketing plans via digital ads and social media content.

A risk-taker, I'm excited to take on tasks that require outside-the-box thinking which requires effective time-management and problem-solving skills. An excellent team player who thrives when working with others on large, long-term projects, such as; marketing campaigns, but highly capable of executing singular jobs that require focus and long-term commitment.

Oversaw the business's visual style and created brand awareness through images seen in print, online ads, product packaging, website layout, and email distribution. Solid success directing and implementing a broad range of revenue-generating design projects, from conception to launch.

• Refined creative standards to build superior brand recognition
• Developed and created new online marketing campaigns, opening up new avenues for e-Commerce and increased product awareness
• Data analysis of customer acquisition, marketing mix, customer retention, social media, and segmentation for new promotion strategies
• Met owners visions by presenting final layouts, storyboards, and illustrations; and responded to commentary and requests
• Developed social media account content with the marketing team to keep tone and branding consistent across multiple platforms
• Management of all digital assets, in charge of maintenance and distribution of corporate imagery for use by outside agencies and vendors

Art Director

Directed and managed physical sign production to the 31 stores within the California market with the sign shop team. Skilled in the production and editing of graphics that are necessary to the Armstrong Gardens brand. Diligent and resourceful, taking great efforts to meet all deadlines and goals promptly.

• Oversaw, planed, and directed daily print jobs for Armstrong retail stores
• Supervision and training of employees engaged in pre-press preparation, printing, binding, and shipping of printed materials
• Developed graphics and layouts across various media, including; posters, banners, flyers, and brochures according to company brand style
• Coordinating with the marketing team to successfully produce graphics for sales and marketing campaigns for maximum brand awareness to the target audience
• Ensured production met scheduled expectations, including budget and procurement of supplies, and fell within established fiscal estimates

Print Shop Manager/Jr Graphic Designer

The Pomona plant print shop was essential for sign production and distribution in the core market of the Southern California area. The functions of the graphic department were showcasing Anheuser-Busch as the world’s leading brewer.

• Assisted in the production of scheduled print jobs; including pre-press preparation, job quality inspection, and product distribution
• Cleaning, maintenance, supply inventory, troubleshooting, and repair of large format print equipment
• Timely product delivery and acquisition of new graphics requests in the field

Graphics Associate

Managed and directed individuals under my direct supervision. Adept at having multiple roles with the company and invested in learning new skills; including, management and instruction. My additional role as a scuba instructor required cultivating relationships with customers, students, scuba vendors, and agencies. Sport Chalet was the leader in the dive industry and encouraged students to return and invest in continued education and products.

• Supervised and mentored staff in customer service, cash management, ordering and receiving, bookkeeping, and merchandising
• Developed and maintained customer base by creating an inclusive environment through customer interaction and instruction of scuba lessons
• Implemented specified staff education through product knowledge seminars and in-store vendor training
• Successful creation of courses and events to encourage enrollment of scuba diving to customers at multiple shop locations
• Taught and assisted in multiple courses (Discover Scuba Diving, Scuba Review, and Open Water) with up to 8 students per class

Supervisor

Don Pena is an Art Director at olloclip in Anaheim, CA. View their experience, skills and work history on Malakye — the professional network for creative,…

Don Pena — Art Director at olloclip — Anaheim, CA

Don Pena

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