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Brand Marketing, Partnerships, and Special Projects Leader

Marketing & Sales

Creative and strategically driven brand, partnerships, and special projects marketing leader with 8 years of experience in the fashion and entertainment industries. Excels at uncovering synergies between culture, business objectives, and creativity to enhance brand visibility, consumer engagement, and revenue growth. Expertise in business development and affairs, project management and process optimization, and integrated marketing and event integrations. I currently serve as the Director of Partnerships and Licensing at alice + olivia, leading partnership and special project initiatives from conception to launch. I drive strategy and critical paths across a diverse portfolio of projects, ensuring consistent brand messaging and business viability across all channels. A natural collaborator, I am fueled by curiosity, culture, and a passion for supporting creativity. My superpower is storytelling, bringing compelling initiatives to life through thoughtful integrated marketing campaigns. I approach big picture narrative development from the start, developing through the details cross functionally with a mind for critical paths and process. Whether working on collaborations, strategic brand activations, or expansion initiatives, my goal is to elevate brand identity by connecting with consumers in ways that matter. Outside of Work you are likely to find me pursuing my curiosity and passions for creativity, movement, and adventure - working through my bookshelf, planning my next surf trip, or enjoying live music with friends.

Leads collaboration, sponsorship, and special project initiatives from conception to launch, driving strategy and critical paths across a diverse portfolio of projects, ensuring consistent brand messaging across channels.

Director of Partnerships and Licensing | August 2023 – Present 
Sr Manager of Partnerships and Licensing | January 2023 – July 2023 
Manager of Collaborations and Licensing | June 2021 – December 2022 

•	Established robust partnership marketing infrastructure, achieving significant sales, sponsorship, and royalty revenue, increasing consumer awareness, driving placements in publications such as Vogue, Forbes, and Rolling Stone, generating millions of digital impressions across 50+ strategic partnerships.
•	Identified trends, innovations, and consumer behavior shifts to develop strategies that resonate with target audiences and align with brand objectives. 
•	Successfully led high-impact omnichannel campaigns, collaborations, and special projects, managing concepts, budgets, and timelines cross functionally.
•	Negotiated and structured agreements, driving key results while protecting business interests.
•	Partnered with head of merchandising on strategic planning of collaboration merchandise plans.
•	Created comprehensive recaps, analyzing metrics such as revenue, consumer experience, press and social engagement, and digital conversion, providing actionable insights to inform future initiatives. 
•	High-impact partners include Ford, The Beatles, The Estate of Jean-Michel Basquiat, Amazon, Paris Hilton, Cetaphil, Lele Pons, Kid Super, Starbucks, Genesis, Casamigos, Tarte, Vital Voices, Absolut, Slip, Casetify, the CFDA, Hilton Hotels, Posh Peanut, TooFaced, Deborah Kass, and Pop-Up Bagels. 
•	Engaged in organization culture as DEI, Innovation, and Sustainability task force stakeholder.
•	Project manager of global brand initiatives including first ever brand pop up in Korea, NYFW presentations, and large-scale collaboration launch events.

Partnerships Marketing and Operational Leader

•	Undertook comprehensive role fostering growth and maximizing opportunities for clients resulting in audience growth by 400% and 200% over two years.
•	Created tailored strategies, securing opportunities including recording deals, agent signings, brand partnerships, merchandise, and publicity and executing launches across marketing, sales, and creative to ensure successful promotion.
•	Administered client business operations, tracking income and expenses and setting financial goals.


Artist Manager 

•	Gold Records: Craig Cardiff ‘Dirty Old Town’ and Tia Gostelow ‘Strangers’.
•	Planned and executed 30+ launches, ensuring the successful promotion of each project. 
•	Coordinated digital and brand marketing initiatives.
•	Collaborated on signings and partnerships, contributing to label expansion and roster diversification. 
•	Produced engaging content and events including live showcases, music videos, and photo shoots, enhancing the visibility and impact of within the industry and among audiences. 

Project and Artist Mgmt Coordinator

Domenique Stevens is a Brand Marketing, Partnerships, and Special Projects Leader at alice + olivia in Brooklyn, New York.

Domenique Stevens

Domenique Stevens

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