Diane Serra
Lead eCommerce Technical Project Manager · Studio x. PHL
San Diego, CA
In My Own Words
I specialize in eCommerce (Shopify, Shopify Plus, Magento, Omnichannel, EMEA) and leading software and design teams for app development.
I partner with brands, startups and, agencies leading globally dispersed teams for digital product development initiatives. I oversee the entire product development process, work closely with cross-functional teams including engineering, design, and marketing, to ensure successful product launches and improvements.
Working with renowned activewear brands, Shopify agencies, and tech startups, I've honed my skills in leading teams in the global digital marketplace.
When I’m not managing projects, I run the Olivella Skate Club for the local kids and love rock climbing, surf, and surf photography as well as educating others on self-leadership.
Work Experience
Associate Director of Digital- eCommerce and Mobile, Technical Project Manager
Joylux, Inc.2021 – Present
I lead design and development teams and strategy for all digital products and technology across Joylux, Inc.
