Diana Murillo

Forever 21 • Effectively overseeing the operations of a 94,000 square foot department store that is projected to have a net profit of 8.0 million dollars by the end of the fiscal year. • Through strong leadership and effective team building, we have successfully been operating at a 14.7% comp over what was predicted we would be at the current framework. • Accurately upkeep documentation of the logistics of 150+ cartons of product being shipped into the store at a daily basis through inventory control and effective auditing of all merchandise being received. • Successfully manage and am able to complete all duties and tasks described for Co-Manager & Assistant Store Manager for Desert Hills Premium Outlets in relation to the San Bernardino location.

Forever 21 • Provided effective leadership and direction to the stores service & operations teams by creating long term and short term strategic goals and leading the companies initiatives and promoted maximum consistent productivity, profitability, operational excellence & compliance with company procedures. • Actively participated in store walkthroughs with district & store managers to ensure 90%+ functionality in all areas. • Trained and monitored associates in their duties and provided effective leadership for them to meet and exceed all standards provided to them by the companies policies and procedures. • Oversaw all activities and execution of service, loss prevention, event marketing, cash handling, & vendor relations.

Forever 21 • Assisted in leading overall store earnings by driving top line sales and managing controllable attributes such as proactively educating associates in driving sales through promoting service standards & great product knowledge. • Collaborated with merchandising leads to ensure the execution of markdowns/signage/marketing to align all product. • Ensured delivery information is accurately reported to verify all shipment related documents meet audit requirements • Spent 60% of shifts performing duties on the store floor while keeping thought of all other managerial tasks

Forever 21 • Oversaw daily merchandising, floor set planning & execution, replenishment, launches, updates, shipments, and service to best adhere to the consumer needs and to promote maximum sales growth. • Developed an effective floor plan then documented implementation steps in order to continue to process for other locations and have their associates execute the plan. Managed team to ensure the efficient and effective process in handling of all merchandise from shipment receipt, processing, merchandising floor sets, and replenishment systems.