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Highly accomplished and expert business development professional; offering dynamic experience in achieving million-dollars revenue goals through sales planning, market penetration, and strategic account management. 

Demonstrated excellence in maintaining cross-functional collaboration and driving sales team through multi-disciplinary training to maximize profit margins. Proven track record of achievements in identifying and accommodating client’s needs with customized solutions. Stellar performance in cultivating employee-centric culture to promote creativity and free-flow communication organization-wide. Instrumental in developing lucrative relationships with strategic sales partners to secure new business opportunities. Well-versed in establishing admirable reputation and credibility with senior leadership, key clients, and employees by leveraging a blend of articulate communication and distinctive negotiation skills.


Established strong and positive communication with cross-functional teams, including marketing, business development, and product to design and execute sales strategies that increased business revenue. Paired efforts with various business units to forecast sales and budgets balancing revenue and expenses. 

•	Supervised and improved performance of three employees by providing training and coaching sessions. 
•	Recognized for completing assigned tasks within tight deadlines. 


Senior Sales Manager

Liaised with global and regional commercial leadership to define vision for national account business and translated into value by collaborating with team members. Nurtured strong relationships with strategic accounts and increased understanding of brand vision with profitable terms. 

•	Secured a competitive position amongst market leaders by leveraging business leadership skills. 
•	Ensured success for national account team by leading five direct reports and peer partners.
•	Boosted brand credibility across Amazon and in R.E.I. by building pre-orders, delivering orders in-season, leveraging performance marketing tactics, increasing profitability, and expanding client base on the platform and in store.
•	Enabled 20% YOY Compound annual growth rate (CAGR).

National Account Manager (2017 - 2021)
Scaled up brand presence on Amazon by communicating horizontally and vertically with internal and external teams. Elevated impressions and conversions by establishing strategic partnership with sales planning and analytics team. Increased efficiency of two employees and provided feedback through dashboards and metrics. Scrutinized reporting to proactively suggest campaign shifts. Represented Arc'teryx for compensation task-force comprising eight members garnering employee feedback, reviewing data, and presenting to leadership for compensation recommendations. 

•	Exceeded ROAS (return on ad spend) ACOS (advertising cost of sale) goals within tight deadlines. 
•	Achieved and maintained 20% YOY CAGR. 
•	Surpassed set sales quotas with optimal utilization of consultative approach.  


Senior Manager- US National Accounts

Deputized Arc'teryx, Scarpa, and Petzl outdoor brands throughout Northern California. Developed strong and positive relationships with various teams, such as product, brand marketing, and sales executing strategic plan and brand initiatives. Advanced book and seasonal plan by partnering with dealer service and operations. 

•	Achieved mutual financial objectives and CAGR’s emphasizing business and partnership expansion by establishing and negotiated joint business plans.
•	Expanded business growth and client base by developing new product assortments and price points.
•	Maximized sell through and maintained brand insistence by using market data and emerging trends.  


Sales Representative

Propelled product expansion, including identification of selection gaps, prioritization of new item production, and development of relationships with new target suppliers. Contributed as a content expert on outdoor product knowledge information. Updated and maintained open-to-buy by category. Negotiated ideal prices, executed sales programs, and provided promotional support by building lucrative relationships with existing suppliers.

•	Accomplished revenue and profitability goals by deploying category strategy.
•	Launched e-commerce site and designed website layout and product categories through collaborative efforts.
•	Increased sales revenue by partnering with regional and local vendors and consumers. 
•	Balanced inventory levels of seasonal brands/products through inventory management techniques


Buyer

Desiree Lindemann is a Senior Sales Manager at Newell Brands Technical Apparel - Marmot/ExOfficio in Santa Rosa, CA.

Desiree Lindemann

Desiree Lindemann

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