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Public Relations and Special Events Director

Digital & Media

Accomplished PR and marketing expert with over 10 years of experience overseeing marketing campaigns and enhancing brand perception. Dedicated and driven individual with a knack for directing large-scale marketing campaigns while also administering content creation, social media marketing, promoting team cohesion, and advancing short- and long-term goals. Creative professional adept at enhancing visibility and outreach through engaging promotional and marketing initiatives, with proven success in boosting online traffic. Skilled in training and guiding teams and streamlining productivity. Tech-oriented, able to leverage business tools and software to generate effective results and strategies.

Creative Direction - Worked with the marketing team to create promotional merchandising that is demonstrating the standards the brand represents. Created multiple brand packages that present the Corral product in the best light and sent a message to the customer that we care about their experience with us. Coordinated and executed all brand campaign and product lifestyle/product shoot campaigns. Created improved proposals for tools to advance the scope of our communication and brand image yearly.
• Field Service Manager- Interviewed, hired, trained, educated, and coached all Corral Boots contracted sales and event team staff. Coordinated team travel and visits to Corral Boot retailers for in store education, POP placement, promotional giveaway items, and new branding opportunities. Oversaw payment and contracts of event staff.
• Blog Author & Advertisment Copywriter- responsible for conceptualizing, writing, editing, and promoting the contents of the Corral Boots Blog. All articles written on the blog are authored, adapted, and refined by Desiree Gustafson. Developed, authored, and built clear and concise branding material for ads, social media, ecommerce, email, and newsletter publications, as well as all new branding and product launch campaigns. Worked in close relation with digital art department and marketing.

Talent Acquisition Coordinator - Coordinated partnerships with marketing, social media, and PR teams that focused on expanding brand reach, audience engagement and enhancing the Corral image. Responsible for sponsor prospecting, proposal customization/contracts, and recruiting presentation. Managed endorsee/brand ambassador and sponsorship contract renewals, negotiations, payment and product distribution. Aligned business and market needs for improved partnership and exposure opportunities for the Corral brand. Oversaw all communications and maintained follow up between Corral enterprise and endorsee/brand ambassadors and sponsors. Created and implemented endorsee brand ambassador (influencer) and athlete sponsorship programs for 5 years.

• Public Relations Manager - Managed improved conditions of participation in print, digital and non-traditional media. Worked with marketing team to develop social, publicity, and brand campaign strategies for the company's products and services. Analyzed media coverage of the Corral enterprise and drafts appropriate responses and managed relationships with media outlets. Met KPIs for bonus 7 years in a row.
Special Events Director- Responsible for prospecting brand partnerships, collaborations with vendors, or influencers to promote our products at strategically chosen events. Established comprehensive plans, timelines, and execution for each event. Negotiated event contracts within budget parameters. Lead all event related meetings with marketing, vendors, and partners to ensure communication, project deadlines and that follow up is being completed. Partnered with local and national brands on collaborated efforts, expanding brand reach. Coordinated all media outlet coverage to promote events prior to and during. Organized logistics of all events and staff working. Worked alongside sales team, vendors, marketing, and endorsees. Oversaw all invoices and vendor payments for events, services, and partners. Managed High School Rodeo Finals Sponsorship for 5 years, ensuring social coverage, brand presence, and marketing efforts were carried out.

Desiree Gustafson is a Public Relations and Special Events Director at Corral Boots in Loveland, CO.

Desiree Gustafson

Desiree Gustafson

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