• Created and managed ambassador triathlon and cycling team. Grew from 85 members in first year to over 400. • Migrated and redesigned website to Shopify platform • Developed sales and marketing strategies for events and social media • Increased sales by over 70% YoY • Created new product launch strategies for ONE Series carbon wheelset.

Managed schedule of 100+ brand activations at triathlon, marathon, crossfit, and industry fitness events across the United States and Canada. • Attended and lead brand activations with major event organizers including: IRONMAN, Rock n Roll Marathon Series, Crossfit Games, New York Marathon, Boston Marathon, IHRSA, and PGA Merchandise Show. • Recruited and hired Brand Ambassador staffing for all category events. • Generated revenue of over $1 million and reduced estimated expenses by 15%

Managed schedule of 85+ activations at triathlon and marathon events across the United States, including Ironman World Championships. • Developed and implemented plan-o-grams, merchandise strategy, sales strategy, booth layouts, and brand activations. • Planned product assortment and forecasted inventory for each event. • Reached $400k revenue goal for 2016/2017 fiscal year. • Managed strategic partnerships with Ironman, Life Time Fitness, LA Marathon, Honolulu Marathon, USA Triathlon, and many other smaller race organizers. • Reduced event operation expenses by an average of 10% per event YoY.