Collaborating, conceptualizing, organizing, and launching annual season pass sales campaigns, consistently generating over $8 million in revenue each year, accumulating to over $27 million in total revenue. Skillfully coordinating and executing a comprehensive content marketing strategy across all channels, increasing overall digital visibility and engagement. Creatively designing layered graphic, photo, and font designs for digital and traditional marketing campaigns, enhancing brand aesthetics and user engagement. Accurately managing the annual marketing budget and aligning financial resources with strategic goals, optimizing marketing spending. Proactively leading social media strategies and managing daily interactions, responses, and customer service issues, fostering a robust online community and improving customer satisfaction. Analytically overseeing guest survey reports (NPS) and leveraging the data to inform and adjust marketing strategies, resulting in an improvement in guest satisfaction scores. Manage and negotiate associated athlete trade-out program to create user generated content. Create and foster brand partnerships. Precept new team hires to align with marketing and advertising goals.