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Ecommerce

Ecommerce Merchandiser at VOLCOM

Marketing & Sales

Detail-oriented and tech-savvy E-commerce Specialist with extensive experience in website management, digital marketing, and content strategy. Proven track record of enhancing user experience through data-driven decisions and effective online merchandising. Strong analytical skills with hands-on experience in E-commerce platforms, SEO, and cross-functional collaboration. Eager to leverage skills in a fast-paced environment to optimize customer journeys and drive direct-to-consumer sales.

- Manage and optimize day-to-day merchandising for Volcom Men’s/Boys products across North America sites, utilizing Shopify and SearchSpring to update content and drive conversion. Re-merchandise product pages multiple times weekly to maintain relevance and improve user experience.
- Lead GTM (Go-to-Market) execution for seasonal product launches and promotions, collaborating with marketing, art, and buying teams to ensure timely and successful product releases.
- Create and maintain quarterly content plans, outlining key GTM tasks and updates for Men’s/Boys collections, ensuring alignment with business objectives and driving targeted traffic.
- Drive product sales by leveraging deep product knowledge of assortment, trends, and sales opportunities to recommend high-performing items for email campaigns and promotional collections in Shopify and Volcom app.
- Execute content builds and site optimizations in Shopify, including creating new product listings, updating assets (lifestyle images, videos), and implementing redirects to increase on-site engagement and conversion rates.
- Analyze business performance weekly through GA4, Shopify Analytics, and SearchSpring, identifying insights and recommending actionable improvements to optimize product assortment and merchandising strategies.
- Collaborate with marketplaces (Amazon, eBay, Target+, Walmart) to optimize Men’s/Boys product listings, driving increased visibility and sales across external platforms.
- Lead cross-functional meetings with marketing, art, and buying teams to ensure alignment on product launches, promotions, and site optimizations, ensuring all teams meet deadlines and execution goals.
- Contribute to innovative site enhancements by identifying opportunities to improve site UX/UI, driving improvements in conversion rates and customer experience across Men’s/Boys products.
- Provide actionable business insights through weekly, monthly, and seasonal reporting, offering data-driven recommendations that directly impact revenue and business strategy.

Ecommerce Merchandiser

- Ensure digital workflow is consistent with Digital Services, Production, and Client specifications and manage studio workflow tools during weekly shoot days.
- Labeling, organizing and color-correcting all images and maintaining file hierarchy for 5,000-7,500 images per shoot day.
- Responsible for software updates, researching new hardware/software and workflow combinations, and monthly monitor calibrations of all image-capturing computers to increase productivity by 20% during
shoot days.
- Aptitude in technical troubleshooting to decrease studio downtime by 1-2 hours per week.
- Improved communication between departments by developing comprehensive documentation on digital processes and workflows.
- Streamlined data management for improved accessibility and organization across teams.
- Trained team members on correct use of digital equipment, increasing overall productivity.

Photography Assistant & Digital Technician

- Managed and collaborated with cross-functional team of engineers, sales persons, and management to maintain complex technology infrastructure, implement new features and strategically plan for future projects.
- Improved documentation quality by implementing streamlined processes and standardized templates for internal documentation, forms, and reports.
- Streamlined development processes by implementing agile methodologies, improving overall project quality and delivery timeframes.
- Oversaw compliance practices to ensure company and employees were up-to-date with training, documentation, technology, and processes while providing internal audits, training and reports as needed.

Documentation Manager and Compliance Specialist

- Led website operations, ensuring seamless functionality, up-to-date content, A/B testing, and performing technical maintenance.
- Achieved a 20% increase in DTC sales in the first six months through strategic content management, end-to-end setup of modernized E-Commerce platform with payment gateways, optimized product 
 presentation, improved navigation, and enhanced visuals.
- Managed all aspects of E-Commerce site with 150+ SKUs, including product imagery, descriptions, pricing, categories, and advanced filtering to ensure a seamless online shopping experience.
- Developed and executed comprehensive SEO strategies, resulting in an 88% increase in clicks, 254% increase in impressions, and 6 keywords ranking in the top 5 search positions within six months.
- Researched new products and industry trends, creating actionable insights to improve and inform merchandising strategies and product launches.
- Assessed data in Google Analytics to create digital marketing campaigns to enhance customer engagement leading to a 44% increase in new user acquisition and driving sales through targeted promotions.
- Collaborated with cross-functional teams to manage product launches, ensuring timely execution and high-quality presentation across all channels.

Website Manager

- Implemented accessibility features to ensure compliance with WCAG 2.1 and ADA guidelines and improve user experience for all visitors.
- Developed customized content management systems tailored to specific client needs, enabling efficient content curation without sacrificing flexibility or ease-of-use for end users.
- Increased website performance by optimizing front-end and back-end code for faster loading times. This resulted in a 50% reduction in bounce rate and a 10% increase in website traffic.

Web Developer

- Collaborated with cross-functional team of E-Commerce and Marketing Managers to successfully launch 7 new seasonal product lines.
- Managed 50+ product listings and associated content, ensuring that all web content aligned with brand storytelling and marketing goals.
- Successfully migrated E-Commerce platform to Shopify to improve site functionality and streamline product management, facilitating smooth transitions for seasonal updates, new collections, and DTC promotions.
- Created and maintained custom landing and product pages to refresh product imagery and content using custom code in HTML/CSS, JavaScript and Liquid.
- Increased average order values 8% by adding cross-selling, product filtering, and variation features. This enhanced product search and customer shopping experience.
- 30% increase in organic search traffic and improved brand visibility by implementing SEO best practices and optimizing website speed and performance.
- Conducted regular website audits and A/B testing, informed by Google Analytics data, to optimize user experience and increase conversions in the sales funnel.

E-Commerce Web Developer

- Successfully implemented behavior programs for 15 students at different school sites by collaborating with teachers and administrators to achieve measurable progress toward annual student goals
- Nominated for Classified Employee of the Year (2019) for willingness and ability to work in a variety of difficult circumstances, overcome challenges with an upbeat attitude, and attain positive results
- PTA Service Recognition Award (2018) for creating a safe and productive learning environment for students and assisting with behavior management programs and goals

Special Education Paraeducator

- Strategized and managed daily social media and marketing posts, resulting in a 20% increase in engagement and a 15% increase in sales.
- Received and merchandised inventory for the shop, reducing inventory discrepancies by 10%.
- Processed warranties, special orders, and equipment repairs, resulting in a 95% customer satisfaction rate.
- Entrusted as a key holder, ensuring shop security and opening/closing procedures were executed effectively.

Retail Associate

- Designed and produced over 30 print and digital materials for promotional events, social media graphics, website design, and on soft goods.
- Contributed to developing the company’s brand identity and ensured that all designs and art submissions adhered to brand image.
- Manage project timelines and budgets to ensure projects are delivered on time and within budget.
- Streamline production processes, resulting in a 25% increase in efficiency and a 15% reduction in production costs.

Graphic Designer and Production Manager

Dennis Maccarthy is an Ecommerce Merchandiser at VOLCOM in San Clemente, California.

Dennis Maccarthy

Dennis Maccarthy

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Education history

UC Irvine

California State University, Long Beach