Fashion

Lifestyle

Outdoor

Streetwear

Yoga

Designer

Creative & Design

Innovative designer with an impetuous need to offer creative solutions and bring originality to the forefront. Keeping in mind practicality, and consumer needs while leveraging trained apparel, textile & production expertise in support of a professional design environment. 

Maintain seasonal development from concept to market ready product for Toddler Boy category for Kmart & Sears Brands. 
• Provide inspiration, trend research, sketches, and development sheets to IBO branches, Sourcing, Tech, CAD and Fabric R&D. 
• Create cohesive and directional seasonal assortments & color palettes based on high level trends and present to Senior VP and Director. 
• Align with respected Buyer and Merchants on seasonal needslist, and design within product price-line (good, better, and best). • Communicate day-to-day with overseas vendors in regards to approvals & fit comments and ensure on-time deliveries and provide quick design solutions. 
• Track and maintain samples, strike-offs, knit downs, and protos.  

•Participates in conceptual development of product lines for all Women's & Girls Activewear, and multiple women's brands for Outerwear. 
•Maintains development of seasonal Product Decks to share with overseas vendors and IBO offices. 
•Work cross-functionally with merchants/buyers/ & CAD team to maintain seasonal deadlines and product execution. 
•Direct CAD team on print direction and application on certain fabrications.
•Develop technique and trim inspiration pages to share with Sourcing and Product development teams. 
•Communicate day-to-day with overseas vendors with regard to approvals, comments, and samples. 
•Collaborate with IBO and Sourcing to ensure sample delivery dates are met and quality standards  are  sufficient.
•Regularly update the Sample Tracker, Product Deck and PLM to ensure consistency across alI platforms. 
•Create Print & Trend board presentations to present to the Sr. Womens Director, President and VP of Merchandising for line review meetings. •Support other design categories, i.e. Sleepwear/Workwear by creating Print Stories and  color palettes.   

Associate Designer

Provide cross-functional product teams with product development testing programs in order to improve the active and lifestyle categories. 
•Conducted consumer product testing+ insights program at Athleta. 
•Utilized Oualtrics to deliver actionable insights to inform databased-decisions and drive business results. 
•Ensured product samples are wear tested for quality assurance. 
•Maintained deadlines and requested samples from vendors thru Web Based PLM. 
•Issued surveys to external and internal product testers. 
•Provided Summary Reports to designers, tech designers and merchants.

Product Insights Coordinator

Performed as a dual member to the Art & Concept team in seasonal design kick-off.  • Worked directly with Senior Manager of Print & Textile in support of Yoga and Train categories. 
• Created original art & implemented innovative techniques into the seasonal collections from Spring 2018- Holiday 2018, which are now within the best sellers. 
• Provided market & runway trend research to the Concept team for high level executive review and cross-functional guidebook.
• Created original art, such as all-over, engineered, novelty, yarn-dye and laser cut. 
• Developed mill sheets and specs to send out to mills and vendors. 
• Corresponded with overseas vendors in regards to approvals.
• Reviewed submitted strike-offs, knit downs, and photo samples. 
• Worked cross-functionally with design and merchants to align on style/product limitations & price point.
• Demonstrated knowledge of latest active wear prints and technique innovation. 
• Maintained print archives and library.

Textile Design Academy

Design original packaging and branding for private label jewelry collections and photograph online merchandise to be tailored to each client’s specification, which would be showcased in Francesca’s, Target, Walmart, Sears, and Kohl’s. 
• Created logo and branding material for original carding, packaging and gifting. 
• Photographed, in-studio, all jewelry. 
• Edited, recolored, and cleaned all RAW images.
• Developed planograms, visual store front displays, labels, sign age and logos. 
• Developed trend boards based on concept inspiration. 

Graphic Design Intern

Provided  enrichment  to  students  in  the  program  “Stitch-It  Fashion”,  with  necessary experience  in  sewing  and  production.  Assisted  in  students’  development  in  hand  stitching, machine  sewing,  pattern  making,  and  embroidery.  Tactically  assigned  student  projects  based on  individual  levels  and  strengths.  Demonstrated  both  assertiveness  and  compassion, while  communicating with  all  students.  Provided  feedback  to parents & students  on  their  skills,  growth,  and  areas  in  need  of  improvement.   
•  Acted as Program Manager for the Stitch-It  Fashion  Curriculum. 
•  Proficiently  taught  at  multiple  schools  in  the  areas of  DC  and MD.

Sewing Instructor (Seasonal)

Supported the Color Manager in development of seasonal Master Palette and implementation color development from sample yardage to bulk production. Provided technical skills to print team in order to keep on top of deadlines and ensure prints were cleaned, recolored, and executable per fabrication. 
• Created, cleaned, edited, and recolored prints, Jacquards, and Dobbie’s for RTW collections.  
• Reviewed and commented on submitted lab dips. 
• Created pitchsheets to send to overseas vendors. 
• Color matched digitally to create digital color palettes. 
• Developed physical color palettes to provide to the design team, merch team, graphic team, and licensee team.  
• Ordered color standards from various color providers.
• Communicated directly with domestic dye labs. 
• Archived all records of approval for lab dips, printed strike-offs, and color standards. 
• Trained other interns within the Color & Print department. 
• Offered 6-month term, full-time employment as a Color and Print Assistant. 

RTW Color & Print Intern

Assisted the Head Designer with mood, inspiration, and silhouette boards, in addition to other design-oriented tasks.   

Design Intern

Worked  directly  with  sample  and  laser  printing  factories  in  picking  up  vital  garments  for  Style Week.  Obtained  essential  tools  and  performed  numerous  drop-offs  to  tailors,  trim  shops,  and fabric  stores. 

Style Week Intern

Deidra Adams is a Designer at Sears Holdings Corporation in Los Angeles, CA. View their experience, skills and work history on Malakye — the professional…

Deidra Adams — Designer at Sears Holdings Corporation

Deidra Adams

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