Deena Thiel
Ecommerce Director · Schreiner Goods
Los Angeles, CA
In My Own Words
Deena is a Creative & Marketing Director with years of experience. She has provided digital marketing, creative direction, content creation, and e-commerce management services for brands and individuals in the beauty, skincare, wellness, and fashion industries.
Deena received a Master of Arts degree in Luxury and Brand Management from the School of Business Innovation at Savannah College of Art and Design, where she learned how to apply design thinking, innovation, and strategy to create and manage luxury brands. She attended University of Iowa and received a BFA with honors in Photography. She is passionate about sustainability in fashion and has earned a certificate from FIDM in Principles of Sustainability: Product Lifecycle.
Work Experience
eCommerce Director
Schreiner Goods2023 – Present
- Implement and update Google Ads campaigns leading to a 100% increase in revenue in 6 weeks - Manage Shopify website, update product pages, and add new inventory for luxury brands; Ulla Johnson, Jacquie Aiche, Vince, Trudon, and more - Pitch art direction photoshoot for eCommerce, redesign website with updated theme - Lead cross functional teams to ensure consistent branding and increase ROI across digital media channels - Stay abreast of industry trends and make recommendations to senior leadership for improvement and innovation - Present monthly eCommerce reports to build data driven decisions
Social Media Manager
MVC Agency2021 – 2022
- Strategized social media marketing content, campaigns, and collaborations - Managed brands accounts for DDC, Minotti, Materi, Custom Comfort Mattress for Facebook, Instagram, and Pinterest reaching an audience of 40,000+
Social Media Manager/Content Creator
L-Nutra2020 – 2021
- Scheduled organic and ad content for social media audience of 110,000 across Instagram, Facebook, TikTok, and YouTube - Managed macro and micro lifestyle influencer campaigns and relations - Created photography and videography content for all platforms
Creative Director/Ecommerce Business Owner
Cier2016 – 2020
- Manage Shopify website; online product merchandise, write copy, and oversee photoshoots - Implement paid marketing campaigns across Google Ads, social media channels, and influencer marketing - Build brand voice and style guidelines to create consistency in tone and visual communication - Oversee and implement sustainability practices in product and package design
Photographer
Deena Danielle Photography, LLC2015 – 2017
- Art directed and photographed for Elite Model Management and Ford Models - Published in British Vogue, Pump, and Salysé Magazine - Retouched fashion and beauty photography and videography in Adobe Suite - Assistant produced "North Wind's Gift" directed by Michael Almereyda, starring Leighton Meester Social Media Accounts Currently Managing @deenadanielle @shopsiku Social Media Accounts Managed in the Past @hairbyadir @localaway @losangelesinfluencers @socialsetstudio @crmcaesthetics @resorts @minottibyddc @ddcgroup.us @prolonfmd @thefastbar
