In my own words
— Deborah14+ years graphic design, product design, and illustration experience.
Extremely motivated and passionate creative able to work on the various aspects of design from initial concept to final production in both physical goods and print. Knack for trend forecasting and creating mood boards, discerning eye for color, tenacity for typography, and passion for creating textile prints. Seeking an Art Director or Senior Graphic Designer position in the women’s active or apparel industry.
Trajectory
Oct 2013 — Now
Freelance Graphic and Apparel Designer · Various | Worldwide
Clients include Daydreamer LA, Sony Music Management, Igloo, Hula Hoops Maui, Stylehouse Hawaii, C-Preme, XIA Active Apparel, and Dagawa Trading Co. among others. Design graphics and prints for apparel and hard goods. Create brand logos and identity.
Oct 2014 — May 2017
Co-founder + Creative Director · Wildlings Yoga | Santa Monica, CA
Oversee design operations for yoga product business including creative direction, product design, and new product research and development. Track production and ensure delivery time lines are met which included trips to China. Concept and direct lifestyle photo shoots. Design website, generate all content including copy writing, and maintain updates. Create marketing collateral for trade shows and events. Generate social media posts to achieve a strong visible online presence and increase sales.
Feb 2011 — Oct 2013
Assistant Art Director · C-Preme | Torrance, CA
Concept and art direct lifestyle photo shoots. Research trend forecasts, create mood boards, and help plan design direction. Manage new hires. Track and coordinate product photography. Design products for kids; including helmets, bicycles, scooters, skateboards, and swim accessories. Approve samples for production. Create packaging and hang cards. Design banners and collateral for website and social media. Layout press releases. Create marketing collateral for trade shows. Manage content on FTP for accounts and rep groups.
Jul 2009 — Feb 2011
Senior Graphic Designer · Mighty Fine | Los Angeles, CA
Design tee shirt and fleece graphics, using licensed art, for newborn to tween categories. Research trends and plan design forecasts. Layout presentation books for accounts including Old Navy, Macy’s, and Forever 21. File artwork submission forms for design approval. Approve samples for production.
Oct 2005 — Sep 2007
Senior Graphic Designer · Paul Frank Industries, Inc. | Costa Mesa, CA
Design trend specific tee graphics, accessories, and sportswear for top retail accounts in a quick turnaround period. Accounts included Bloomingdales, Nordstrom, Macy’s, PacSun, Delia’s, and Urban Outfitters. Maintain fluid discourse with buyers and sales reps. Quarterly trips to NY showroom to conduct design presentations. Research trips to keep up with current trends. Generate tech packages calling out all specs, techniques, and placement. Approve samples for production.
Apr 2003 — Sep 2005
Junior Graphic Designer · Paul Frank Industries, Inc. | Costa Mesa, CA
Design and illustrate graphics for tee shirts, apparel, and accessories for the men’s, women’s, and kid’s lines. Create and tile prints for apparel and accessories. Size graphics and prints for production with specs such as treatments, placement, and colors. Design window displays for PF stores and accounts. Create marketing signage for light boxes and point of purchase displays. Layout press releases and seasonal line sheets. Digital retouching of photographs for catalogs.
Activity
Education history
California State University
BFA | 1999 - 2003
