-Create digestible visual directives and training guides to strengthen brand identity for stores nationwide -Develop mock store organizational and visual sample processes -Launched an enhanced shopping experience using creative storytelling, such as life styling techniques and fixture placement, resulting gin a 30% increase of UPT and store sales -Oversee and photograph mock store execution of Women’s, Men’s, Plus, Athleisure, Lingerie, Kids and brand collaborations each season -Provide feedback to buying and marketing teams to elevate designs for a positive customer shopping experience -Train and develop store visual teams and new hires -Work cross functionally with Field Visual Operational Managers to create weekly store memos and spearhead inventory challenges