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Merchandising - Visual

Senior Visual Merchandiser

Marketing & Sales

Frankie and the Studs Launch Party

Setup and host a launch party for an exclusive collection for Frankie and the Studs x Forever 21. 

<p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">A motivated, organized, and empathetic Visual Merchandiser with over 10 years of experience in driving successful retail initiatives. Possesses extensive knowledge of merchandising strategies, retail consumer behavior, and effective leadership. Thrives in collaborative settings, delivering impactful results.</span></p>

-Create digestible visual directives and training guides to strengthen brand identity for stores nationwide 
-Develop mock store organizational and visual sample processes
-Launched an enhanced shopping experience using creative storytelling, such as life styling techniques and fixture placement, resulting gin a 30% increase of UPT and store sales
-Oversee and photograph mock store execution of Women’s, Men’s, Plus, Athleisure, Lingerie, Kids and brand collaborations each season
-Provide feedback to buying and marketing teams to elevate designs for a positive customer shopping experience
-Train and develop store visual teams and new hires
-Work cross functionally with Field Visual Operational Managers to create weekly store memos and spearhead inventory challenges

-Assist with store opening’s 
-Delegate tasks & lead store team for success
-Deliver a positive customer shopping experience
-Effectively communicate feedback daily with divisional and regional management
-Execute seasonal floor sets with corporate team
-Place product on sales floor based on stores selling report
-Responsible key holder

Deaven Machingo is a Senior Visual Merchandiser at Forever 21 in Long Beach, CA.

Deaven Machingo — Senior Visual Merchandiser at Forever 21

Deaven Machingo — Senior Visual Merchandiser at Forever 21

Deaven Machingo

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Fashion Institue of Design and Merchandising