Dayna Petry

-Research and identify current trends -Create 50-100 designs a week for multiple collections with special themes per collection -Self direct collections -Design printable for multiple lines; women’s & kids -Assist in fit meetings -Create seasonal decks -Communicate with buyers -Communicate with manufacturers about production files, product quality and development -Assist Creative Director with Line Planning -Develop new silhouettes for future seasons -Assist Creative Director in any tasks requested -Assist with sourcing and product development -Direct, post and create all social media marketing

-Assist owner with any tasks needed -Product photography (flats & lifestyle shoots) -Work on seasonal tech packs -Customer service (web)

-Create apparel graphics for special events (volleyball & basketball) hosted in facility and sold in store -Produced graphics (in-house) using ioline vinyl cutter and sublimation machine -Maintain CRM accounts and create and produce team orders -Buy products from retailers products that would be carried and sold in store (Roxy, Quicksilver, Adidas) -Manage a staff of 6 on sales floor -Visually merchandise all new products in the store -Maintain daily sales goals -Aid with any facility related tasks in gym for events (setup or tare down)