Dayna Petry
Apparel Graphic Designer/Illustrator · Asis Fashion
Costa Mesa, CA
In My Own Words
I am a self motivated, accountable and driven creative with a background in leadership, sales and customer service. I’m inspired by traveling and seeing how other cultures approach their lifestyle, spending quality time with my friends and family, and my mom who has the confidence to rock any style she wants. In my academic career; I graduated as a double major with a BFA in Graphic Design and a BFA in Illustration, and have furthered my education in Fashion Design. In my professional career; I have been working in the field of apparel, design, and production for over seven years with both large and small businesses. Before I was a Designer, I was a sales manager for high-volume retail apparel stores (10+ million annual sales). This blend of retail and design has made me a process oriented and strategic data driven creative with a mass market eye that has an ever-present drive to learn and grow within the constantly changing design and fashion industry.
Work Experience
Apparel Graphic Designer/Illustrator
Asis Fashion2021 – Present
-Research and identify current trends -Create 50-100 designs a week for multiple collections with special themes per collection -Self direct collections -Design printable for multiple lines; women’s & kids -Assist in fit meetings -Create seasonal decks -Communicate with buyers -Communicate with manufacturers about production files, product quality and development -Assist Creative Director with Line Planning -Develop new silhouettes for future seasons -Assist Creative Director in any tasks requested -Assist with sourcing and product development -Direct, post and create all social media marketing
Graphic Designer (Freelance)
ASICS America Corporation2020 – 2022
-Illustrated graphics for social media marketing (including illustrations for Adeline Gray for 2020 Olympics) -worked on tech packs for women’s wrestling in 2020
Apparel Design Assistant
Chomp Clothing2020 – 2021
-Assist owner with any tasks needed -Product photography (flats & lifestyle shoots) -Work on seasonal tech packs -Customer service (web)
Apparel Designer/Floor Manager
American Sports Center2018 – 2019
-Create apparel graphics for special events (volleyball & basketball) hosted in facility and sold in store -Produced graphics (in-house) using ioline vinyl cutter and sublimation machine -Maintain CRM accounts and create and produce team orders -Buy products from retailers products that would be carried and sold in store (Roxy, Quicksilver, Adidas) -Manage a staff of 6 on sales floor -Visually merchandise all new products in the store -Maintain daily sales goals -Aid with any facility related tasks in gym for events (setup or tare down)
Diamond Sports logo Graphic Design Specialist/Sports Photographer
Diamond Sports2016 – 2017
-Create monthly sponsorship ads (digital and printable) -Sports photography at events -Aided in annual catalog visuals -Product photography -Designed apparel merchandise -Designed logos for rebrand, and any new product logos -Aided in sketching and digital renders of product development -Created production proofs for products being developed -Made instructions for new products produced
Apparel Graphics Intern
Oakley, Inc.2015 – 2016
-Aid graphic apparel team with any tasks needed -Worked on seasonal tech packs -Worked on core basics line -Designed graphics for Buckle.com -communicated with production and marketing team
