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I love to traveling to new places and giving myself any chance to experience new things. i love to camping

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I seek new experiences from all cultures and like to keep an open mind.

Event Coordinator

Events & Promotions

A Brand Manager, with a background as an experienced event producer working in the art, fashion, music, and design. I've produced events in cities such as Los Angeles, San Francisco, Seattle, Atlanta, Columbus, Indianapolis, and more. I love being active, spending time out doors, and traveling.

• Drives the overall campaign strategy for five alternative and artist brands
• Booking and invoicing for all venue rentals
• Serves as the primary client contact for the campaign from proposal to reporting
• Manages annual budgets across all states as well as shared costs
• Manages the creative process for the development of new digital and traditional marketing campaigns by working collaboratively with Rescue teams to ensure brand standards and timelines are being met
• Leverages social and digital media platforms to generate campaign awareness, recruit local supporters, and advertise upcoming events

Alternative Brand Manager

• Manage all website venue rental inquiries including Store Front and Peerspace 
• Booking and invoicing for all venue rentals
• Scheduling in person venue tours
• Creating event contracts and agreements
• Obtaining appropriate rentals and staffing for each event

• Produced market with approximately 400 local vendors and sponsors
• Recruited staff and volunteers for event
• Managed all email marketing campaigns and social media interactions 
• Secure appropriate venue rentals, required permits, security, A/V, decor, etc.
• Served as key contact for communication between all vendors, artist collaborations, and vendors daily.
• Created all event docs and floor map for event
• Oversaw daily operations and smooth functioning day of load in and load out

Event Producer

• Coordinate and produce one event per month featuring 60+ multi genre artists with 1000+ attendees while traveling on location in a different city each month. Markets include San Francisco, Atlanta, Los Angeles, Seattle, Boston, and Columbus.
• Engage and manage all artists from the time they are booked to completion of
event to ensure they have a successful experience
• Create all production documents including production schedules and floor maps
• Research new vendors and negotiate with partnered vendors
• Maintain a portfolio of artists, serving as primary contact for communication
• Secure appropriate venue rental, transportation, A/V, decore, etc.
• Manage each city's staffing, including production assistants, media production
team, DJ, and MC, and all needed labor for the day of the event

Senior Event Director & Head of Director Development

• Increased brand recognition by creating an active social media platform
• Executed a variety of in-store events with local media, buyers, sponsors, and taste-makers
• Curated engagement through blog collaborations and cross-promotional branding alignment
with other designers and local boutiques
• Stepped in to oversee daily operations and smooth functioning of space

Director of Social Media & Events

• Instated a curatorial approach to vendors and artists featured within the boutique
• Purchased and managed over 25 new artist accounts
• Hung a rotation of shows in the space and responsible for safely de-installing and storing work
• Blogged and promoted events, new work, and artist bios; all social media

Curation and Acquisitions

•Purchased for women’s clothing & accessories while budgeting for department and forecasting best trends and sales locations
•Increased gross profit margin by 15%
•Social Media Management: Instagram, Facebook, & Twitter
•Budgeted for women’s department as well as purchasing clothing/ accessories
•Trained new staff effectively in effective customer service
•Successfully predicted fashion trends & forecast to sell best in primary store location
•Communicated with sales representatives, ensuring all orders were fulfilled

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Dayna Melton is an Event Coordinator at Rescue Agency in Los Angeles, CA. View their experience, skills and work history on Malakye — the professional network…

Dayna Melton — Event Coordinator at Rescue Agency

Dayna Melton

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