David Vasquez
Art Director | Product Designer · ISLE Surf & SUP
SAN DIEGO, CA
In My Own Words
With over a decade of experience as a professional creative, I've worked in a plethora of fields and feel as tho I have the ability to reach and influence any target market, not only through my technical design skills but as well as my conceptual strategy.
Work Experience
Art Director | Product Designer
ISLE Surf & SUP2012 – 2020
I was brought into ISLE to re-brand and design products for a small on-line surf & sup company. In my first year we hit a $1 million in sales, fast forward 4 years & we’d grown to be one of the largest selling paddle board brands on-line in the US market reaching $20 million in sales. • Creative lead and development of all products including creation of all tech packs for paddle boards, accessories and apparel. • In charge of leading the creative process of all web, social media and print design assets in association with the marketing team. • Helped marketing grow ISLE social media channels to +150k followers. • Responsible for 2 re-brands and implementation of brand identity. • Principal director of in studio product photography. • At the helm of Amazon store and EBC content creation along with ISLE website development and management through Woo-commerce.
Creative Director
Peak Paddle Boards2016 – 2020
PEAK Paddle Boards is the sister brand of ISLE. I lead the creative process for the development of this new brand in 2016 for Amazon, which produced multiple #1 selling products on Amazon.com. • Responsible for the inception and evolution of the PEAK brand. • Handled the research and development and of all PEAK products from conception through post production • In charge of developing a unique branded Amazon store and EBC content for all PEAK products. • Lead in generating the creation of all marketing and studio product photography for the PEAK brand for Amazon.
Sr. Graphic Designer
Pink Bird Marketing2010 – 2012
Worked directly under the creative director in developing assets for multiple brands under the agencies creative branch. • Creation of digital ads and videos designed and targeted to grow brand awareness in the new era of social media advertising • Launched SEO content management for multiple Facebook and Google Ad-words accounts represented by the agency. • Responsible for capturing and editing 100’s of hours of video for you-tube and DVD movie trailers.
Sr. Graphic Designer
Sewingmachinesplus.com2008 – 2010
Responsible for the management and marketing of new products sold on-line and in store front. Helped develop and build the companies brand to capture a younger demographic. • Lead the development of all print and web advertisements • Helped run and manage and re-design e commerce website. • In charge of the creating 50+ page semi-annual printed catalog. • Handled all product photography and videography.
Graphic Designer
The Five Elements2006 – 2007
Lead marketing creative and graphic designer for a botique interior design firm, helped re-brand and launch the new age of the company. • Development and launch of new brand identity • Creation of all print and web assets for the inerior design team • Website re-design, launch & management • Creation of 20+ page product brochure • Lead on all product and on-location photography
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