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Digital Marketing Manager

Digital & Media

Digital marketing professional, with six years of experience in Social Media Marketing, and a strong understanding of brand positioning in motorsports & car culture. Specialties range from, merging product messaging with compelling content storytelling, to developing long term digital growth strategies. Technical skills include day-to-day social media duties, content creation, paid media management, video editing, website management, email campaigns, and graphic design. 

DavidTobiassen.com

• Managed a creative team to amplify the brand voices of DUB Magazine, the DUB Show Tour, Adventure Rigs Magazine, and LFTDxLVLD Magazine on social media.
• Executed digital campaigns for partnerships with Hot Wheels and Polaris Slingshot.
• Generated website traffic, leading to 448,304 page views / 158,000 unique sessions in 7 days.
• Created digital ads and click-through-funnels.

• Curated social content and scheduled social post using SproutSocial
• Managed a direct-marketing Instagram campaign.
• Created monthly Key Metric Reports for all digital channels.
• Used MailChimp to develop 25+ E-blasts promoting the 2019 LA Auto Show + AutoMobilityLA
Responsibilities included: updating LAAutoShow.com, AutoMobilityLA.com and the AutoMobilityLA mobile app.

Digital Content & Insights Specialist

 • Content strategy and daily publishing for Alpinestars on Instagram, Facebook, Twitter.
• Update Alpinestars.com homepage weekly with new event photos.
• Blog management for Oscars by Alpinestars
• Duties Include: on-event photography, content curation and analytic reporting

Social Media & Web Content Coordinator

• Created and published daily content for NOS Energy and Full Throttle Energy.
• Launched and expanded Full Throttle‘s Instagram and Facebook accounts.
• Created an advertising budget for Facebook, Instagram, and Youtube.
• Implemented ad budget to accumulated 7M youtube views and 50k Facebook interactions.
• Duties Included: photography, customer service, and analytic reporting.

Social Media Manager: NOS Energy and Full Throttle Energy Drinks

• Managed social marketing efforts for the DUB Magazine, DUB Show Tour, LFTDxLVLD, TIS Wheels, Dropstars Wheels, and DUBIR Window Tint accounts.
• Designed advertisements, magazine pages, and two magazine back covers.
• Duties Included: on-location photography, blog management, live video recording, celebrity photoshoots, analytic reporting, email marketing, Search Engine Optimization, and e-commerce management.
• Increased DUB Magazine‘s Facebook audience sized by 1.4 million followers, without paid advertising.

Graphic Designer / Social Manager

• Vectorized and separated artwork by color for screen-printing.
• Worked directly with the print team to maintain quality control.

Sales Rep / Pre-Production 

• Designed best selling original apparel with Adobe Illustrator and Photoshop
• Prepared artwork for print using Tech Packs.
• Worked directly with large-scale print shops to maintain quality apparel control.
• Retouched and batch edited product photoshoots.
Duties included: Digital production, product photography, and batch editing.

Graphic Designer

• Worked in a fast paced environment, printing with a manual silkscreen press.


Screen Printer

David Tobiassen is a Digital Marketing Manager at DUB in San Pedro, CA. View their experience, skills and work history on Malakye — the professional network…

David Tobiassen — Digital Marketing Manager at DUB

David Tobiassen

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Education history

Art Center College of Design

Mt. San Antonio College