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Image, Sound, Story. Looking for a corporate communicator? Have fun with that. Want to disrupt the status quo - not just talk about it? Hit me up. ex-Nike | ex-Intel

Other

I'm an experienced creative leader who helps people make sense of the world. I accomplish this through deep curiosity, continual learning, and looking at problems with a systems lens. As a "generalist" I use these perspectives to span across multiple domains. It allows a unique perspective where I am able to connect the dots and spot patterns in complexity. I use my strong empathy to understand the human condition in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world.

I have a track record of inspiring others to act, change, and develop in new ways to deliver change and real impact. I'm a maker at heart, I #GSD.

Toolbox
 
- Creativity: LEGO Serious Play™, Improvisation, Change Management, Systems Thinking, Innovation
- Communication: Language & Translation, Storytelling, Explainers, Podcasts, Technical Writing, Communication Design
- Human Centered Design: Journey Maps, Wireframes, Prototyping, User Testing

Agent of change. Collaborate with CEO and Board to uplevel communications and visual storytelling. Passionate about growing the community of ex-Nike employees.

Director of Marketing & Communications/Catalyst/Board Member

Supporting the Data Center and AI Executive Organization with culture change programs

Skills: Executive Visibility · Visual Communication · Strategic Communications · Written Communication · Web Technologies · Web Development · Documentation · Presentations · Visualization · JavaScript · Cascading Style Sheets (CSS) · Front-End Development · Communication · Consultation · Strategy · Technical Communication · Writing · Creative Direction · Information Design

Program Manager

Connect employees to our Executive Leadership team via stories and strategic communications. Help employees understand how their role fits into the bigger picture of the division strategy and vision.

Communications Manager/Program Manager

- Manage business unit website migration from WordPress to SharePoint Online serving over 25,000 employees. Implemented a semi-automated migration process to reduce project timelines from 3 months to two weeks.

- Act as People Operations technical liaison for SharePoint application design and development in Microsoft Power Apps/HTML/CSS.

- AI News - On-camera host for 89 total episodes in the series (under Developer Relations Division). Dis-
cussed AI-related news with an Intel technology focus. Average viewer retention rate 71%, a 38% increase over 2017.

Communications Manager/Developer

- Led UX Design, prototyping, and production UI of Technical Leader Pipeline App. Learned Angular in 1
month to eventually build a prototype for testing, reuse code for the front-end development. It saved weeks of development as well as roughly $20k for the cost of the upfront design.

- Design and built a tool in Excel that distributed employees into a resourcing matrix based on performance and potential. Learned VBA quickly to automate the distribution. Prior to this it had been done by hand taking many days to do based on how many people in the organization.

- Received Intel Division Recognition Award for co-building and designing an Operations dashboard so the team could have a holistic view of spends across the organization.

UX Designer & Developer/Communications Manager

Provoking and inspiring individuals and teams to think differently. Sometimes solutions to problems need different approaches to make sense of complexity.

- Collaborated with Corporate Strategy Office (CSO) to devise a way for our Business Units to generate a
compelling strategy themselves. As a company of over 100,000, it wasn’t feasible for the CSO team to meet with every Business Unit to walk them through the Strategy process. We delivered a unique tool that scaled the impact that the CSO had. Based on an iterative agile based process, the tool went from concept to reality in just 3 months part-time. Originally built in PHP and JQuery, I converted to Angular in early 2018.

- Consult with IT Principal Engineer to produce real-time context-sensitive assistance tool (Guided Help). Tool was released globally. Impact: 79% of surveyed participants expect Guided Help to increase their pro- ductivity, and none expect it to decrease it. Asked which preferred method to get help, employees chose Guided Help over TAC, taking training, internal search like Circuit, external search like Google, and asking someone. Finance qualified NPV of ~$20 million.

- Produced/Managed Blue Lights project – this was an innovation project. We created an immersive interac- tive installation that had never been done with all Intel gear. The project had $0 budget and no resources. We sold the idea to Richard Taylor, Chief Human Resources Officer, who provided budget for the project. To find project resources we used the internal DOT tool to pull two SW Engineers in. We had a successful launch not knowing if we could even do what we wanted, with a ribbon cutting with Richard Taylor. Result was an interactive display to convey inspirational quotes using Intel technology.

UX Designer & Developer/Service Designer/Strategist

- Responsible for embedding a real time sensing concept and approach within Intel. Manage all aspects including: tools, survey set-up, planning, timelines, establishing & maintaining partnerships, technical processes, concepts, tool evaluation, solution brainstorm, data analysis, final pilot evaluation & summary report out. Result: ability to rapidly gather deep insights into both the sensing process & the experiences of various populations at Intel. Resulted in winning Division Recognition Award for driving and embedding an innovative Real Time Sensing design/program across multiple geos.

- Influence and lead a Design Thinking methodology into Global HR. Provide a unique view into different
approaches, visualizations, & ways of thinking about problems. Championed understanding the deeper problem before committing to specific solutions.

- Act as ambassador to evangelize our Innovation process, both internally and externally. Connect people, build new connections, and introduce others to broaden team thinking. Seed ideas to capture the imaginations of people who may not see other ways of doing business.  

- Synthesize new information & connect people to help partners or ‘clients’ to think in new ways. Simplify ideas for people new to those concepts. Create user journey maps for Red Carpet & Blue Hire programs, resulting in key foundation for design of products.

Innovation Lead & Creative Catalyst

- Android Embedded App – Our engineering team communicated to the design team that what they wanted to do could not be done. Based on this, I ramped up on Android development and developed a Personalization Manager Android app in just over 3-weeks as a proof of concept that it could be done. It eventually made its way into what would have been the final product before the program was cancelled.

• Lead design and implementation of front-end for Galileo Internet of Things prototype on project which resulted in me representing the Intel Galileo platform in the showcase booth at CES 2013.

- As part of the Mobile Communications group, I worked on the software experience of a next generation mobile device. My role was to lead the home screen interaction design and front-end engineering relationship of the forthcoming consumer product.

- Drive IA documentation – site security and user management; deployment templates for shared use/versioning; tool management and training

Senior UX Designer

- Intel High Five Award for filing 5 utility patent applications in a year; A total of 9 patents filed to date.
- Intel Labs Division Recognition Award: Collaboration & prototyping cross device TV experience.
- Collaborated with Google on VIZIO TV out of the box experience.
- Co designed the future of TV experience that included connecting apps to your TV experience.
- Co-led effort to build a Maker culture inside of Intel which led to hiring of Makey-Makey inventor.
- Co-led defining the behavior and interaction design of the battery notification process for future product offering.

UX Design Lead

- Drove the development of user experience and production UI elements for the Intel Health Guide.
- Drove the creation of a new type of UI specification and prototype that allowed a more dynamic and visual explanation of the project design.
- Championed moving UI development into the UX team to allow UX to better manage the front-end design development and updates. Ramped on C# and XAML in short time to effectively create production interface design code.

Senior User Experience Designer

Clients include Hanna Andersson, Pac/West Communications, The MaxCard.com, Drivelesssavemore.com, Nike, Inc.

Freelance Web Producer

- Responsible for design and development of web applications with cross-divisional business owners that
served entire employee population.
- Oversee the branding and UI of nikeconnect.com. 
- Increased understanding of user-centered design of Global Purchase Order application by providing UI consultation.  
- Train and mentor junior designers, coaching them in design, development, and production. Implement and manage creative direction and requirements process. 
- Designed successful identity for Nike’s US Community Involvement Day two years in a row. 
- Recognized for outstanding quality of service with numerous personal commendations from clients. 
- Produced and directed four Nike Shop Annual Report and Semi-Annual Reports.

Interactive Designer/Technical Writer

- Created screen layouts, icons, buttons, backgrounds, dialog boxes, and other user interface elements for Department of Energy security monitoring program (Hanford, WA). 
- Produced, designed, and edited various print projects including company brochure, user documentation and standards manual.

Technical Writer / User Interface Designer

- Designed and built prototype joystick resulting in successful product offering. 
- Created and wrote product documentation, including quick start guide and frequently asked question insert, which significantly reduced incoming support calls.

Customer Service Representative

David Shaw is a Director of Marketing & Communications/Catalyst/Board Member at 6453 ALUMNI in Beaverton, Oregon.

David Shaw

David Shaw

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