David Seltzer

Build and direct all visual merchandising strategies for the North America region for UGG and Hoka brands. Build seasonal visual strategy that will be executed throughout the region with consistency. Work cross functionally with global and regional design, merchandising and allocations teams to ensure balanced product flow and depth is sent to stores. Interpret global retail directives, develop GTM key marketing story rollout specific to each store and work with fabrication vendors to produce and distribute visual props and print assets. Lead all communication with store visual leads and store managers to present retail directive and expectations and ensure executions are installed with strict attention to detail. Spearhead new store openings and remodels for brand stores, temp stores, pop up stores for full price and outlet channels. Visual team leadership includes introducing new procedures, standards and ways of communicating from HQ to stores. Uplift, motivate and educate.

Present agency capabilities to key leadership individuals at brands and retailers. Garner new Retail Pop Up and in store merchandising business in the US market. Manage accounts and executions from concept to completion.

Drove visual merchandising strategy and in store visual executions across all channels. Created holistic in store asset calendar and creative framework working closely with category and channel marketers and creative teams to ensure visual alignment across distribution points. Directed strategy for strategic account in store experiences working cross functionally with key stakeholders (DSG, REI, Public Lands, Backcountry, Scheels, Nordstrom). Introduced and developed 3rd party visual merchandising team strategy. Developed and managed in store global fixture program from design to distribution. Retail project responsibilities for store openings from design ideation to store handoff. Managed teams and budgets working cross functionally on multiple projects and workstreams.