Studied, business, political science, and history.

Creative Agencies

Marketing

Business Development Manager at Maricich Health

Accounting & Finance

"I build companies."​ 

A professional "Rainmaker/Hunter/Storyteller"​ business development, sales, management and marketing executive with 20 plus years of C-Level sales experience targeting Fortune 500 companies in the technology, consumer electronics, gaming, healthcare and entertainment industries. 

A proven track record of identifying new business opportunities, building new revenue models, and launching new products. Successfully managed large product development initiatives, establishing key strategic alliances and business relationships with clients, customers and partners. Experience with negotiating and successfully closing multi-million dollar deals. A visionary leader, manager and hands-on team player with excellent communication, organization and presentation skills.

Areas of expertise include; developing and selling digital, mobile, and event marketing and branded entertainment. I have built several business development teams at such agencies as Thunderbolt Studios, Eclipse Advertising, and The Ayzenberg Group, working with such brands as Vtech, Sony, Warner Brothers, Sonos, The Walt Disney Company, Western Dental, Paramount Pictures, and Experian Health.

Core Specialties: 

* Strategic thinker skilled in creating strategies to win new 
 business. 

* Ability to create authentic brand identities through a "StoryBranding" process. 

* Deep experience in both start-up and enterprise organizations. 

* Experienced in selling digital marketing services, to include social media marketing. 

* Highly developed presentation skills and experience in cultivating strategic business partnerships.

* I enjoy helping people achieve their goals and fulfill their dreams.

The Redbear Group is a team of storytellers who help brands turn the challenges of today's communications clutter into opportunities for increased market share.

Director of Business Development

Drove new business development initiatives and contributing strategic solutions to grow market share for health systems, hospitals, payers, medical device, pharma, and other companies in the healthcare sector.

Business Development Manager

Sold social media technology for the online, mobile and experiential arenas to brands in the entertainment, consumer electronics, technology and gaming industries. Increased revenue 30% and customer lifespan by 25% by expanding overall business development and marketing activity and establishing a solid customer-focused internal process. Directed corporate initiatives to qualify major leads by meeting with decision makers at Fortune 1000 organizations. 

Consulted on developing business development strategies and tactics for agency's digital marketing and social media offerings by creating sales plans and developed product portfolios that aligned with the brand strategy. Core competencies included web design, social media, Facebook and mobile apps. Consistently met or exceeded goals throughout entire tenure.

Business Development Consultant

Involved in planning, executing, and leading the business development strategy for the agency via selling integrated brand marketing and advertising services to entertainment and gaming brands. Created concise and actionable strategic plans and presentations on changing business models and business trends. Instituted capabilities to attract and nurture leads, manage content and further market to the client base. Increased residual revenue accounts 15% per year. 

Clients included Disney, Warner Brothers, and YahooGames.

Sold integrated brand marketing services to consumer electronics, gaming, entertainment and technology companies. Developed business unit growth strategies and new business partnerships with senior management. Facilitated a forecasted 40% growth in annual revenue by dramatically improving business development and marketing efforts by establishing a cohesive business development process that included aligning company goals with a unified strategy. 

New accounts won include Vtech Electronics, Sonos and Gyration.

Sold 3D VRVM technology and media-rich email marketing campaigns to Fortune 1000 companies. Spearheaded digital marketing campaign sales. Initiated, structured and closed strategic deals including Yahoo and Williams Sonoma. Introduced new customer acquisition strategies which generated $5m in new customer account revenue.  



Performed business development targeting software and technology companies in the 30m and up range for an international mergers and acquisitions firm. Managed West Coast business development activities. Partnered with top Investment Bankers and VCs for 20+ investment opportunities. Built portfolio of 50+ opportunities; sourced 12 investments with 600m+ in gained revenue. 



Performed business development in mergers and acquisitions sales of small to mid sized companies in the 1m-15m range for a North American-based mergers and acquisitions firm. Developed and managed network of over 5000 targeted prospects. Kept abreast of competitive landscapes and worked with executive staff to develop competitive products that increased sales. Responsible for the sale of over 60 small and mid-sized companies. 


Business Consultant

Learned the basic fundamentals of advertising methods and techniques with ESPN's programming placements team. Assisted the advertising manager on daily advertising activities. Established and maintained working relationships with the company's advertising staff based in Bristol CT. Worked with cross-functional sales and marketing teams tasked with the creation and execution of advertising revenue growth strategy. 

Marketing Intern/Advertising Sales Group

Performed leadership duties for 3rd Platoon, B Company 1/33 Armor. Duties included an emphasis on vehicle maintenance, job proficiency, small unit tactics and physical fitness. Participated in three major field engagements, including REFORGER and GOLDEN EAGLE.  Attended strategy classes at Ft. Leavenworth War College for two semesters.  

Tank Commander

David Russotto is a Business Development Manager at Maricich Health in Los Angeles Metropolitan Area, CA.

David Russotto

David Russotto

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