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Footwear Design Consultant

Specialist & Consultant

Vast hands-on experience in the USA and foreign shores designing, developing, troubleshooting, and bringing to market dynamic and profitable products for brands such as:


  LA Gear, Rockport, Converse, Avia, Navados, Turntec, Red Bull, Shelby American,
LEI, Steve Madden, OP, 88, Etnies, e'S, Emerica, 32 SBBoots, Shaq, Hot Wheels, Airfix,
North American Aircraft, Duluth Trading,  EVH, Revell, US Military



Specializing in Footwear, Durable/Soft goods for Active, Casual, Team and Extreme Sports. 


Multiple footwear design/development projects for the Duluth Trading Co: Men’s/Wo's outdoor rugged and casual. LIA Footwear: Wo's day & evening travel collection, Majyk Equipe: horse competition/training boots and braces, Virago-Fitness: Wo's/Men's lightweight trainers, Humanoid Wakeboards, and multiple private labels. Thumbnail sketches to final tech packs followed by model, pullovers, and finished sales sample approval. Focused on Adult and Children's Footwear from design, development, and testing to production.

•	Worked with marketing, buyers to assure customer needs were met or ideally exceeded. 
•	Responsible for coordinating communication with different factories. 
•	Assured updates and resolved difficulties in a timely fashion with suppliers and factories.  
•	Negotiated prices with suppliers to fulfill the buyer requirements and marketing goals.  
•	Guided a team to handle development, production, and daily order processing activities from samples approval through to order placement, including production and shipment schedules.  
•	Ensured that suppliers complied with each buyer policy and monitored quality control before shipping.  
•	Updated the system regarding purchase orders and shipping schedules to keep uniformity in data.  
•	Worked with QC for production inspection and issue resolution.  
•	Established a short list of qualified vendors in the USA to troubleshoot any QC issues that escaped the factory.


Helping with the restoration and conversion of this historic battleship into an exciting interactive museum.
Tasks and projects include general ops, tour guide, model shop, and painter.

Volunteer

•	Worked with suppliers, customers and our US military coordinators and sales team. 
•	Responsible for coordinating communication with different departments. Assured updates and resolved difficulties in a timely fashion with suppliers and the main office. 
•	Negotiated prices with suppliers to fulfill or exceed the buyer requirements. 
•	Guided a team to handle development, production, and daily order processing activities from samples approval through to order placement, including production and shipment schedules.  
•	Ensured that suppliers complied with each buyer policy and monitored quality control before shipping. 
•	Updated the system regarding purchase orders and shipping schedules to keep uniformity in data. 
•	Worked with QC for production inspection and issue resolution.


VP Design and Development

Thumbnail sketches to final tech packs followed by model, pullovers, and finished sales sample approval.
Sr. Technical Designer Advanced Concepts: Footwear
Soletechnology Inc. - Lake Forest, CA
May 2001 to September 2009
Design and development of all cushioning and supportive technologies. Helped establish the Action
Sports Industry's first bio mechanics lab (STI).
Along with a seasoned tech developer, I lead my ACG group, implementing a number of new
technologies as well as sustainable materials for the Outsole, Midsole, and Upper.

Some projects included changing from blown rubber to PU for Vulcanized construction, replacing die-
cut EVA with Injected EVA inserts - which not only reduced cost but eliminated waste - completely
revising the internal cup sole constructions to reduce weight and cost, introducing a low cost Direct
Attach construction, and several variations of non-toxic construction methods.

Additionally:
• Designed and created detailed exploded views of all skateboarding brand's technologies for POP.
• Researched new materials and manufacturing processes.
• Managed multiple seasons of tech development.
• Worked 2-5 years out on new tech ideas for future in-line development.

In addition to my regular duties, I contributed inline footwear designs for all genders, technical
illustrations, photo retouch, and renderings, for catalog and POP. I also provided monthly project
updates and new process presentations twice a year to the design and development staff. I would also hold classes for the junior design and development staff to cover patterns, lasts, mold making,
blueprints, and rendering/sketching techniques.

Sr. Technical Designer Advanced Concepts

David Pelsue is a Footwear Design Consultant at DWPelsue Design Inc in San Diego, CA.

David Pelsue

David Pelsue

David Pelsue

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