• Arrange, organize logistics and events. • At events, represent and be the main point of contact (the face) for consumers, athletes and media for the FSA brand. • Travel to events, tradeshows, customers as needed. • Coordinate and manage NA & SA sponsored athlete program. • Provide product and brand feedback by organizing field tests and working with athletes. • Budget, plan, organize and execute NA & SA advertising plan. • Create promotion opportunities for FSA through digital advertising campaigns, social media postings, e-newsletters, videos, etc. • Own and maintain global MTB and gravel social media efforts. • Coordinate and work with other FSA offices on global marketing activities • And other amazing things

Service director/assistant store manager: SPECIALIZED BICYCLES RETAIL, LLC *Established processes that grew the productivity and profitability of the service department on an ongoing scale os 5% monthly * Created and wrote the service direction and management design for the global-scale retail * Developed cost-savings opportunities and processes to be used globally * Trained others in technical repair, brake bleeding, suspension rebuilding, carbon wheel building * Wrote and designed client-facing classes for establishing community outreach and trust * Established best in class practices on client-chain relations and communications * Established best in class service performances and 24-hour turn on all client repairs * Established strong report with community and built the trust between our sales and service and the greater cycl

International Athlete Relations • Work with the Global Marketing Manager to establish new marketing goals and programs to increase product visibility and market share. • Event organization, planning, logistics, and coordination. • Create exclusive web content and write interesting lifestyle stories. • Creation and execution of modern retail communication activities. • Work with the Global Marketing Manager to plan monthly social media calendar and execute posts using best practices. • Develop and generate marketing communication content (photography, videos, and stories) for social media, website, and other marketing collateral. • Support to Sales activities.

Ad direction and placement for North America? Sponsorship of North American programs manage and support Marzocchi teams and athletes with products and technical support at race events and office Management of product introductions and creation of launch materials for new product Management of motor pool Support of Marzocchi graphics department Ongoing media interaction with North American outlets Copy writing as necessary Web direction as necessary Event planning and execution as directed from corporate office in Italy Social media management upon corporate direction Retailer interaction North American brand management and stewardship as directed from Corporate office in Italy Develop and maintain external relationships – key contact for product samples, sales/dealer needs, outside vendors, assists with outside agencies on key marketing projects Develop Marketing and Sales Plan for Marzocchi MTB product line for North American Market and implement same as directed from corporate office in Italy Manage social media sites with current Facebook and Twitter posts as well as seasonal initiatives with various social media applications in agreement with corporate office Organize and attend trade show events, including packing, shipping and inventory management Provide marketing support to Sales Representatives and tools to act in assigned territories Maintain inventory of product and collateral materials for assigned region Process improvements Help to Manage Distributor sales Foster and grow new sales avenues Manage mobile demo/tech services Manage, train and audit sales staff Design and Manage sales promotions Operations support Marketing budget adherence through corporate information Sales promotions budget creation and adherence Just to name a few...