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Creative Director

Creative & Design

Oversee the creative department comprised of in-house and freelance designers.

Spearhead creative presentations for new business pitches and partner with cross-functional teams on all brand campaigns and product launches.

Collaborate with clients to develop and produce cohesive product lines and campaigns for live event, E-commerce, retail, and licensing. Help to build their webstores and create sales tools for email, social media, and advertising.

CLIENTS: Beyoncé, OTR II, Chance the Rapper, G-Eazy, Linkin Park, Britney Spears, Netflix, Miguel, Black Label Society, 30 Seconds to Mars, Slash, Ricky Martin, Avril Lavigne, Flogging Molly, Adam Sandler

Oversaw a team of designers and merchandisers to bring non-licensed and licensed apparel to stores for the Men’s, Boy’s, and Toddler Boy’s departments.

Partnered with in-house and external sales teams, buyers, and licensors on project scope, budgets, and timelines.

Conceptualized licensed and private label programs for major retailers, incl. Urban Outfitters, Nordstrom, Forever21, Target, Old Navy, and Hot Topic.

LICENSES: Star Wars, NBA, Marvel, Disney, Coca-Cola, Pokémon, Jimi Hendrix, Peanuts, James Bond, Bruce Brown Films, Polaroid, Nickelodeon

Creative Director (Men's, Boy's, & Toddler Boy's Depts.)

Lead a large team of designers, working closely with other departments to develop product lines and campaigns across all channels of distribution.

CLIENTS: Linkin Park, Outkast, Billy Joel, Rise Against, Anthrax, AFI, Pussycat Dolls, Bon Jovi, Rihanna, Fallout Boy, Coachella, Leonard Cohen, Alice In Chains, LA Lakers, LA Clippers, LA Kings, UFC

Art Director

Worked directly with the Creative Directors on graphic design, illustration, and production projects.

CLIENTS: Urban Outfitters, Nike, Element Skateboards, Travel Magazine

Graphic Designer

David Lawson is a Creative Director at Three Ten Merchandising Services Inc in OCEANSIDE, CA.

David Lawson

David Lawson

Skills

Interests

Industries

Education history

ArtCenter College of Design

California State University, Fullerton

Mt. San Antonio College

UCLA Extension