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Brand Marketing (Contract)

Marketing & Sales

• Create product training manuals with ecosystem overview and brand/program guidelines to be utilized for on-site event activations
• Train and onboard all external staffing for 2018 Grammy events
• Conduct high level influencer partnership meetings to develop creative for content and event collaborations
• Spearhead and oversee the development and execution of product integrations at 2018 Grammy activations while
adhering by all brand guidelines
• Ensure all budgets, production, shipping and scheduling logistics are properly managed and executed
• Produce collateral creative materials that showcase experiential and influencer program evolution
• Act as direct contact to client, vendors and brand partners to oversee activation and ensure scope of work and
contractual agreements are fulfilled
• Work cross-functionally with Social, PR and Media teams to amplify events leading up to 2018 Grammy’s
• Assist in contract negotiations and help to develop a long lasting client/partner relations

• Work directly with industry influencers to educate them on brand partnerships and integrations
• Manage influencer partnerships and events logistics
• Collaborate and support content creators in development of digital assets
• Manage strategy, content production/ creation, and distribution across MCN
• Create daily, weekly and event-specific reports utilizing analytics and and drive KPIs on digital campaigns
• Actively research technology, programming, and ecosystem integrations to be utilized in future partnerships and
RFPs
• Maintain a highly advanced level of the technology landscape and trends
• Secure and track inventory of products during meetings and events while managing logistics for brand integrations
• Manage production through design/execution to capture creative content at events to be utilized in post mortem
reporting and sizzle reels

Influencer Marketing (Contract)

• Develop go-to market strategy for US hardware and content Launch.
• Responsible for developing pivotal interactive activations at events such as CES and Super Bowl.
• Contributed in the creation of LeEco influencer program by developing strategic partnerships with NBA, MLB, SXSW and key talent within the entertainment industry.
• Developed influencer program guidelines and implementation strategy.
• Worked closely with DirecTV to ensure seamless content experience across all product and platforms for launch of DTV Now in New York.
• Developed and wrote brand & product training manuals for internal and external use, ensuring correct branding and product information was being distributed across multiple activations.
• Responsible for overseeing a 100 TV integration at Club Nomadic 3-day Super Bowl event which included Super Saturday Night. Which accounted for approximately 25,000 consumer interactions.
• Designed and produced LeEco North America’s first consumer retail pop-up.


Manager, Event & Experiential Marketing

• Spearheaded creative and production across multiple VR content campaigns.
• Managed Samsung VR experiential campaigns across the nation at consumer based events which includes Sundance Film Festival, Suicide Squad Premiere, NBA Opening weekend.
• Planned and executed Samsung Gear 360 social media strategy for Facebook and YouTube.
• Filmed and produced a VR content piece for the Rio Olympics 2016 that aired on E!
• In partnership with Vice Media and USA Basketball, assisted in the production of a five part VR content series available across multiple social channels.
• Creative consultant on multiple VR shoots which included talent partnerships with Scott Eastwood, A$AP Ferg and LeBron James which resulted in over a million views online.
• Oversaw all product integrations for national Samsung product advertising campaigns across network and digital.
• Worked closely with talent, producers, and networks to coordinate, ideate, and execute live media events at multiple Award Shows

Product Specialist, Entertainment Marketing

• Oversaw interactive integrations at Samsung Galaxy product launch events.
• Established and managed NBA, NFL, MLB player influencer program for Samsung Mobile.
• Daily meetings with high level talent and executives within the entertainment industry to develop and maintain business partnerships with major motion picture studios, music labels and sports franchises.
• Coordinated and managed Samsung influencer and product integrations at main stream events which include: SXSW, Coachella, Lollapalooza, NBA All-star, NFLPA Rookie Symposium, Comic Con, Aspen Food & Wine Festival etc.
• Curated and managed social media post in partnership with paid and unpaid talent, accounting for millions of social impressions and increased brand awareness.
• Responsible for daily reporting to multiple clients, including Budgets, ROI decks, and creative strategy.
• Created relationships with high profile celebrities and clients by utilizing my extensive product knowledge and ability to establish a comfort

Manager, Brand & Influencer Integrations

-Directly accountable for managing day-to-day operations including profitable financial performance, customer service, event planning, inventory control, and supervising, training, and mentoring team members. 
-Maintain hands-on interaction with a diverse staff and clientele, analyze data and reports, recommend process improvements, and develop and execute corporate promotional and marketing strategies to achieve goals. 
-Consistently uphold a positive company image, monitor customer experience to ensure satisfaction with food and service, and actively contribute to achieving customer service objectives and quality standards.

Operations Manager

-Established and maintained strong partnerships with sponsors and riders.
-Developed advertising and marketing strategies for in store retail displays.
-Spearheaded promotions to increase sales. 
-Maintained brand awareness at events such as trade shows, races, etc.
-Oversaw quality control standards and customer satisfaction by maintaining high expectations of product.
-Maintained standards of advertising across all mediums for internal and external sources.

Brand Manager

David Jones is a Brand Marketing (Contract) at PMK BNC in Los Angeles, CA. View their experience, skills and work history on Malakye — the professional…

David Jones — Brand Marketing (Contract) at PMK BNC

David Jones

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California State University, Fullerton