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Health & Fitness

A self starter, “wearer of multiple hats” with direct experience as a
Marketing Manager, and specialized focus in Social Media & Content
Marketing. Bachelor of Fine Arts (BFS) focused in Advertising.



Social Media Management
-Management of 400k + social media followers on various social
channels, (Facebook, Instagram, Twitter, LinkedIn, YouTube)
-Development and implementation of a comprehensive social media
marketing strategy and editorial calendar
-Planning, development, and publishing of content (Sprout Social)
-Planning & managing of content shoots with internal & external SME’s
-Social content art direction/graphic design (Photoshop,Illustrator),
photography, videography and copywriting
-Managed Facebook and Instagram boosted posts and paid advertising
campaigns
Content Management
-Management of two seperate blog channels on ACE Fitness website
with 1MM+ total monthly views
-Planning and execution of quarterly content calendar
-Project management of internal editorial process
-Management of asset shoots (video, photography)
-Management of YouTube channel with 50k+ subscribers
-Published all blogs via Wordpress
-Assisted with SEO and keyword designation
-Planned and produced Vlogs with internal and external SMEs

Social Media & Marketing Manager

-Managed the conceptualization and execution of 7 new product
launches through cross-channel content
-Managed and executed on a brand identity refresh and full packaging
refresh, ensuring consistent brand identity and brand story
-Manage content marketing, and uploading of blog via wordpress
-Schedule & manage all product and lifestyle photoshoots
-Manage creation (and aid in the design) of all print collateral
-Manage design and production of clothing and promotional items
Digital Marketing:
-Develop and manage paid social media strategy
-Ad creative conceptualization and creation (images, photography, copy,
video)
-Management of paid social marketing budget
-Identify and recommend new services that drive revenue, social growth,
or other benefits/goals
-Manage relationships with brand ambassadors and influencers
-Develop and implement all email marketing initiatives via Mailchimp
-Conceptualization and execution of creative web assets, ie: banners &
images


Marketing & Social Media Manger

General Agency Operations
-Development of agency service SOP’s
-Copy writing and editing
-Planning meetings and project management
-Managed agency outbound B2B outreach campaigns

Strategy
-Research for agency, clients, and consumer trends
-Provide copy and design presentations for trend research reports, content marketing and client 
projects
-Assisted in the development of Youthvine community growth planning
-Coordination of partnerships for agency and clients

Social Media and Digital Strategy
-Provided strategic review, observations, feedback, recommendations, and planning for agency and 
client projects
-Managed agency outbound social and digital campaigns
-Maintained agency editorial calendar
-Concept development and design of visual content for social media distribution
-Development of agency content with an emphasis on design thinking
-Manage and optimize content posting on agency blog

Intern

David Gilbert is a Social Media & Marketing Manager at American Council on Exercise in Los Angeles, CA.

David Gilbert

David Gilbert

David Gilbert

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