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Freelance Creative Director/Art Director/Graphic Designer/Consultant

Creative & Design

My name is Dave Fortman and I am a Creative/Art Director and  Graphic Designer based in Rochester, New York.  the city that raised me to be hardworking, resourceful, and to never take myself too seriously. I bring vast experience in logo design, web design, apparel design, social media campaigns, storyboarding, video production, branding, tech packs, motion graphics, packaging, and more. I am always striving to improve and hone my skills. 

I have 10 years of experience working in-house, as a freelancer, and at a couple agencies.  I believe that my combination of creativity, humor, and diligence can truly make a difference in the work I do. I’m stoked to work with like minded people who not only want to create but also want to have fun doing it.

Responsibilities include pretty much everything under the creative sun.

This includes, 
Online Marketing > Look-books – For new and current products (bikes, parts, apparel, etc.)
Online Banner Ads – Web banners and skins for online media websites
Social Media and Promotional Content – Contests, header graphics, sale flyers, etc.
Online Catalogs – Full length product catalogs, flipbooks, etc. 
Social Sites – Updating and maintaining look of social media pages, icons, etc. 
Email Newsletter – Creating newsletter templates and campaign assets 

Website > Site Redesigns – Full site redesigns every 2-3 years
Site Updates – Update site banners, marketing imagery, catalog embeds, etc. 
Print Marketing > Print Ads – Campaigns and designs for print magazines
Promotional Print – Catalogs, brochures, mailers, and posters 

Video Content > Thumbnails – Thumbnail creation for videos 
Graphics – Graphics and motion graphics for riding or product videos 
Direction/Production – Working closely with videographer(s)
Concepting – Creating concepts, storyboards, etc. for promotional videos 

Product Artwork >Graphics – Creating graphics and logo treatments for new products
Packaging – Package design with graphic treatment for bikes and parts
Bikes – Creating and choosing paint colors, graphics, packaging design, etc.
Promotion – Sticker packs, banners, ramp stickers, flyers, merch items, POP items, etc. 
Manuals – Product instructions and guides 

Apparel Design > Designs – Creating t-shirt, sweatshirt, jackets, hats, etc. designs each season. Researching trends and exploring new manufacturers. Designing tags, trim, graphics, etc

Creative Director/Art Director/Lead Designer

Promote the Kink brand through online ads, flip books, and various print projects that include, but are not limited to: brochures, catalogs, marketing projects, and collateral items.

Graphic Designer

Art Director for brands like MetLife, Absorbine, Oxy Skin Care,  Windstream and Rhoto Eyedrops. I did everything from catalogs, brochures, direct mailers, commercial story boarding, presentations, banner ads, as well as a number of pitch presentations for clients. 

Associate Art Director

Did a weeks worth of in house freelance for Vine Design at Partners and Napier.

Freelance Graphic Designer

David Fortman is a Freelance Creative Director/Art Director/Graphic Designer/Consultant at Fortman Design in Rochester, NY.

David Fortman

David Fortman

David Fortman

Skills

Interests

Industries

Education history

Goldsmiths College at University of London

Monroe Community College

Ohio University

Rochester Institute of Technology