Bike

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Lifestyle

Moto & Powersports

Outdoor

Apparel Production Designer | Marketing and Sales Specialist

Marketing & Sales

As an e-commerce/sales and marketing manager at Basham's Factory Surf Shop, I combine my passion for surfing with my expertise in Shopify, social media marketing, and content creation to attract new customers and followers daily. I have created and managed an e-commerce website that showcases and sells a wide range of products, from new and used surfboards to accessories and apparel.

With over nine years of experience in the cycling industry, I have also designed and brought cycling apparel to market, sourced manufacturers, attended trade shows, and built a loyal client base. I have a proven track record of increasing sales, retaining key accounts, and delivering exceptional customer service. I am always eager to learn new skills and explore new opportunities to grow and expand my career in the sports and outdoor sector.

Conceptualized, designed, and marketed custom cycling apparel, implementing strategic color schemes and trend analysis to appeal to target audiences.
- Promoted the product line by attending trade shows, cycling races, and direct shop visits, increasing brand visibility and customer engagement.
- Sourced and negotiated with domestic and international manufacturers to secure competitive pricing and ensure consistent quality standards.
- Developed and managed the company website, leading to increased web traffic and measurable growth in online product sales.
- Expanded the client base and achieved year-over-year sales growth through targeted outreach, relationship building, and market analysis.

Apparel Production Designer / Sales and Marketing

Developed and managed an e-commerce website using third-party platforms like Shopify, ensuring seamless user experience and optimized product listings.
- Uploaded and maintained product inventory with detailed descriptions and high-quality images, including surfboards (new and used), traction pads, leashes, wetsuits, board bags, and accessories.
- Implemented inventory management systems through e-commerce platforms to synchronize in-store and online stock.
- Created engaging multimedia content (videos and photos) to attract and retain customers, boosting online visibility and audience engagement.
- Established and optimized Facebook and Instagram shops, enabling direct product purchases through social media platforms.
- Monitored and analyzed social media metrics and campaign performance, applying insights to refine strategies and improve future campaigns.

E-commerce / Sales and Marketing

- Managed and grew a portfolio of accounts by providing exceptional service and customized food solutions to meet client needs, driving consistent revenue growth.
- Developed strong relationships with restaurants, food service operators, and culinary professionals, acting as a trusted advisor for their food and supply purchases.
- Conducted product presentations and tastings to introduce new items, highlight value-added solutions, and increase client purchasing volume.
- Analyzed sales data and customer trends to identify opportunities for upselling, cross-selling, and business growth within assigned territory.
- Collaborated with internal teams (logistics, procurement, and customer support) to ensure on-time delivery and customer satisfaction.
- Consistently exceeded sales targets by leveraging deep product knowledge and providing solutions that aligned with client budgets and operational goals.

Sales Specialist

- Achieved sales growth and profitability for Leatt USA's Bicycle Category by executing strategic sales plans aligned with company policies, vision, and values.
- Drove business development by identifying and onboarding new dealers, expanding the dealer base, and increasing market presence.
- Maintained and strengthened dealer relationships by delivering exceptional service, ensuring long-term partnerships and customer satisfaction.
- Monitored and analyzed industry market trends and sales data, providing actionable insights and recommendations to drive market share and revenue growth.

Sales Bicycle Category

- Managed and supported a network of 300+ motocross dealers nationwide, analyzing inventory needs to optimize Galfer product stocking in retail locations.
- Developed and produced annual product catalogs and targeted promotional campaigns, driving increased sales and brand visibility.
- Promoted the Galfer brand by attending trade shows and conducting dealer visits to showcase brake pads and lines, fostering strong dealer relationships.
- Consistently achieved and exceeded sales goals, earning multiple top salesperson recognitions for outstanding performance.

Dealer Development Representative

DAVID ANDERSON is an Apparel Production Designer at Cognito Cycling Apparel in Redding, California.

DAVID ANDERSON

DAVID ANDERSON

Skills

Interests

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Education history

Le Cordon Bleu _ North America

California State University, Long Beach