David Ameijeiras

- Oversee and collaborate with 32 Independent Sales Representatives across 6 territories, ensuring consistent communication, market trend updates, and accurate reporting. - Manage a portfolio of 600+ Bike, Run, and Outdoor specialty accounts across North America, and supporting key partnerships with The Vitamin Shoppe, Public Lands/Dick’s Sporting Goods, and Fleet Feet. - Drive the identification of new business opportunities and support the sales team in delivering impactful presentations to key accounts, resulting in significant market penetration and revenue growth. - Develop comprehensive sales strategies, manage budgets effectively, and conduct product forecasts to achieve a 55% year-over-year sales growth in the Bike, Run, and Outdoor Specialty channel in 2023. - Collaborate closely with Operations and Product Development teams to conduct thorough market research, contributing insights crucial for the development of future products and market positioning. - Partner with the Marketing team and retailers to strategize, allocate budgets, and execute activations at retail consumer events such as the NYC Marathon and Boston Marathon Expos, driving sell-through and facilitating successful product placements. - Proactively identify key markets requiring additional sales representation, leading the vetting and hiring process for independent sales representatives to expand market presence and drive sales.

- Lead the North & South America Sales team to deliver excellent service and meet budget, along with overseeing App services, Support, Repairs, and production through delivery. - Work with product team to ensure delivery of new products and innovation to meet the needs of the quickly evolving race industry - Onsite & remote support for events small and large, including Boston Marathon, Chicago Marathon, and Ironman) - Business development - Conference & Webinar planning

- Manage 120+ Key and Specialty accounts resulting in an excess of 40,000 units resulting in $6 Million dollars/year. - Support retailers by activating and driving sales through community engaging events in-store, and nationally at premier events including NYRR New York City Marathon, and various Rock N’ Roll Marathon events. Drive Sell Through through staff education, and establishing incentivisation programs.. - Manage a yearly marketing budget to promote growth for key products and accounts. - Analyze and report weekly Edifice sales reports to assess strategy, determine areas of growth & opportunity.. - Assist with sell-in and identifying opportunity throughout the territory for placement.

Support Group Sales Managers & Conference Service Manager in administrative duties, Group Organization activities/bookings, and Suite Meetings - Enter/Manage Group rooming lists for both New York City properties - Uphold the duties of reservations agent specifically as they relate to group business - Manage weekly/daily group cut-off, and arrivals reports - Suite Meeting sales & service of set-up, food & beverage orders coordinated with banquets, housekeeping, and engineering teams - Organize shipment of incoming/outgoing group materials - Liaison between Sales Managers, Conference Services Manager, Director of Revenue, and Reservations for individual requests from Corporate Group Clients - Action Group VIP amenities & walkthrough of rooms prior to arrival - Prepare Monthly group Commissions reports, and confirm agency details - Take & distribute group inquiries to the appropriate Sales Manager - Manage On-site filming/photo-shoots - Create event layouts for prospective groups - Detail weekly Group Resumes & Banquet Event Orders - Participate in designated new hire training programs - Assist in Groups turnover from contracting to servicing phase - Prepare and organize group billing deposits, ProForma Invoces, and Group Folios - Review and manage posting of charges to group Post Master Accounts

-Work with the Group Sales team to secure and contract business specifically group business including guest rooms and events in an excess of $5 Million annual revenue. -Manage client accounts to ensure proper payment processing, posting of charges, and billing procedures are carried out as per the terms of contracts -Manage and uphold the responsibilities of Conference Services Coordinator as liaison between client and hotel operations -Oversee a team of (2) to ensure the success of the group sales sector/ support systems for the sales team-Areas of expertise include Social, corporate, pharmaceutical, and entertainment.

•Answer all incoming calls in a friendly and efficient manner. •Selling all aspects of the hotel’s services and facilities. •Provide guests with adequate information concerning the hotel and its services. •Responsible for processing all incoming reservations via phone, email, fax, or through interdepartmental correspondence. •Process any special billing requests. •Protect privacy of our guests and colleagues at all t imes. •Assist Front Office when needed. •Process any special guest requests and ensure guest reservations are updated accordingly.

-Maintained stock, sales floor, and fitting room areas -assisted in loss prevention procedures -cashiered and ensured high level of customer service -assisted with maintaining store visuals and taking semi-annual inventory

-Booked new regional and localtalent - researched new Artists and performance opportunities -ensured Artist hospitality requirements were met - assisted production and talent pre-, and post-show -coordinated transportation for artist , maintained and updated social media outlets (Facebook, Myspace, Twitter) -monitored facility and artist Security -assisted in customer relations troubleshooting, and ticket sales -created and enforced artist guidelines

-Developed and maintained online and print media marketing outlets -Researched potential target market groups -organized , designed and distributed promotional materials (calendars, flyers, posters, Weekly Local and Regional Print Ads), -wrote and distributed Press Releases to appropriate press contacts, in efforts maintain and build community relations

-Maintained stock, sales floor, and fitting room areas -assisted in loss prevention procedures -cashiered and ensured high level of customer service -assisted with maintaining store visuals and taking semi-annual inventory

-Managed styling and goal development of magazine -Managed distribution and sales team of magazine

-Promoted and built a TOMS Shoes Community at UCF through various networking media and events -Planned and promoted “One Day without Shoes” & “Style Your Sole” Party -Increased brand awareness in the Central Florida Market