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Experiential Marketing Lead

Marketing & Sales

I am a passionate thought leader with extensive experience in experiential, sports and field marketing, aligning strategy with marketing objectives and commercial programs that build toward a common goal.

- Management of moto culture and lifestyle experiential programming, growing YoY conversion rates and lead generation
- Lead cross-functional teams to build proper marketing mix in support of brand objectives and exceeded KPI's by  10-15% YoY
- Developing strategic plan for the progression of Experiential at Harley-Davidson
- Development of direct reports with a focus on creating a high performing team and personal development.

Sports Marketing Manager – PowerBar	October 2011 to October 2015

- Build athlete and event programs enabling Customer Development and Sales team to leverage with customers
- Developed, implemented and manage Field Marketing program
- Cultivate and maintain relationships with athletes, event partners, agencies and internal cross-   functional teams to align directly with brand objectives
- Created an international athlete program providing opportunity for all markets to leverage global influencers

Sports Marketing Manager

•	Re-built existing athlete ambassador program, increasing quality and quantity of brand engagement
•	Managed agency and other key partners to efficiently and effectively activate event sponsorships
•	Managed multi-million dollar budget within 1% variance or less

Sports Marketing Associate Manager

•	Managed day to day relationships with event partners, executing against deliverables and leveraging sponsor benefits to best align with brand objectives
•	Partnered with supply chain to build and maintain product forecast for all event and athlete sampling requirements, reducing waste and costs by 20%
•	Managed event budget to within 1% variance

Sports Marketing Coordinator

•	Managed on-site relationships with 16 Walmart accounts in Denver, CO region, increasing secondary displays in each by a minimum of 5%.
•	Merchandised all Nestle sku’s (over 900) in-store and resolved inventory issues to fewer than 5% error rate. 
•	Created geo-targeted programs and sales opportunities to align with Nestle objectives, specific to each operating company.

Regional Sales Rep

•	Managed part-time and game day staff of 7 ensuring best in-class fan experience.
•	Created Angel Ambassador program reducing in office visits and issues by over 40%
•	Assisted in creating and distributing game day press materials
•	Acted as liaison between media and Athletes
•	Assisted in creating content, editing and compiling stats for the annual and post season media guides

Guest Services Management and Media Relations

Dave Paterson is an Experiential Marketing Lead at Harley-Davidson in Delafield, WI.

Dave Paterson

Dave Paterson

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Summary