Dasha Akelin
Associate, Client Services · MKTG
Santa Monica, CAIn My Own Words
Experienced Brand Partnerships and Creative Strategy Specialist with a demonstrated history of working in the music and events industry. I have worked at MKTG as an Associate in Client Services where my main client was Ciroc Vodka. I was given the ability to work very closely on various experiential ideas, creative strategies for upcoming events, and initiate and facilitate Brand Partnerships based on their brand world briefs. I initiated cold reach outs to brands such as SoFar Sounds, HYPEBAE, Buzzfeed, Genius, Elite Daily, RocNation and many other partners for creative partnership ideas that I felt would fit the client's needs. I really enjoy sitting in a room with team members and client partners to brainstorm ways to bring awareness and revenue for both parties.
Work Experience
Associate, Client Services
MKTG2019 – Present
• Initiate creative and production briefing process and present directly to client • Independently research and contact prospective event organizers to develop a strategic partnership based on main KPI • Provide competitive research and analysis for client presentations • On-site program execution including staff training, troubleshooting, reporting and event production/design needs • Collaborate with Creative and Production in sourcing and inventory management of event materials and POS items • Deliver budget and financial reporting to client on a monthly basis to ensure efficiency • Actively contribute in brainstorming and ideation sessions with cross-functional teams • Build strong and effective Client and Partner relationships to ensure smooth execution and production of events • Host weekly status meetings with partner agencies and client on all necessary updates • Provide client with monthly research reports on potential events (including cost, added values and event inclusions) • Participate in presentation of creative and innovative footprint and activation ideas to client and corresponding teams
Production Assistant, Freelance
Milk Studios2018 – 2019
• Facilitated and organized events from setup to breakdown (Fashion Week, Corporate Events, etc.) • Monitored and communicated with vendors, contractors, deliveries, rentals, etc. • Assisted Event Lead and clients with any requests that came up during the event
Associate, Portfolio Mangement
UNIVERSAL MCCANN2018 – 2019
• Work closely with consumer and media strategists and investment specialists to help build a media plan, while also handling day-to-day client requests • Build and maintain strong working relationships with clients, vendors, publishers to ensure an effective creation and implementation of campaigns • Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process • Develop tactical components of client media campaigns, such as flow charts, spreadsheets, and budget summaries • Coordinated print and radio ad insertions using direct contact with publishers and radio stations nationwide • Use qualitative and quantitative research to develop consumer insights and budget allocations • Compile research data to help the planning teams ensure client is reaching target audience • Completed billing and invoicing needs for print and radio ad campaigns
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