Creative Agencies

Fashion

Music

Film

Brand strategy

Live events

Brand partnerships

Experiential marketing

Creative strategy

Associate, Client Services

Service and Hospitality

Experienced Brand Partnerships and Creative Strategy Specialist with a demonstrated history of working in the music and events industry. I have worked at MKTG as an Associate in Client Services where my main client was Ciroc Vodka. I was given the ability to work very closely on various experiential ideas, creative strategies for upcoming events, and initiate and facilitate Brand Partnerships based on their brand world briefs.

I initiated cold reach outs to brands such as SoFar Sounds, HYPEBAE, Buzzfeed, Genius, Elite Daily, RocNation and many other partners for creative partnership ideas that I felt would fit the client's needs. I really enjoy sitting in a room with team members and client partners to brainstorm ways to bring awareness and revenue for both parties. 

•   Initiate creative and production briefing process and present directly to client
•   Independently research and contact prospective event organizers to develop a strategic partnership based on main KPI
•   Provide competitive research and analysis for client presentations
•   On-site program execution including staff training, troubleshooting, reporting and event production/design needs
•   Collaborate with Creative and Production in sourcing and inventory management of event materials and POS items
•   Deliver budget and financial reporting to client on a monthly basis to ensure efficiency
•   Actively contribute in brainstorming and ideation sessions with cross-functional teams
•   Build strong and effective Client and Partner relationships to ensure smooth execution and production of events
•   Host weekly status meetings with partner agencies and client on all necessary updates
•   Provide client with monthly research reports on potential events (including cost, added values and event inclusions)
•   Participate in presentation of creative and innovative footprint and activation ideas to client and corresponding teams

• Facilitated and organized events from setup to breakdown (Fashion Week, Corporate Events, etc.)
• Monitored and communicated with vendors, contractors, deliveries, rentals, etc.
• Assisted Event Lead and clients with any requests that came up during the event

Production Assistant, Freelance

• Work closely with consumer and media strategists and investment specialists to help build a media plan, while also handling day-to-day client requests
•  Build and maintain strong working relationships with clients, vendors, publishers to ensure an effective creation and implementation of campaigns
•  Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
•  Develop tactical components of client media campaigns, such as flow charts, spreadsheets, and budget summaries
•  Coordinated print and radio ad insertions using direct contact with publishers and radio stations nationwide
•  Use qualitative and quantitative research to develop consumer insights and budget allocations
•  Compile research data to help the planning teams ensure client is reaching target audience
•  Completed billing and invoicing needs for print and radio ad campaigns

Associate, Portfolio Mangement

Dasha Akelin is an Associate, Client Services at MKTG in Santa Monica, CA. View their experience, skills and work history on Malakye — the professional…

Dasha Akelin — Associate, Client Services at MKTG

Dasha Akelin

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