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Outdoor Industry Recruiter and Retail Professional 

Marketing & Sales

covering for shop owner as key holder with full open & closing duties. Primary focus in sales & customer service, intake for technical service, maintain rental fleet, bike builds and full service tech, visual merchandising, marketing at local race events and SART service tent on busy weekends.

Sales Service AND Customer Service Staff

Driver Recruitment for Last Mile delivery of built bikes to riders across the West Region for various bicycle brands. Duties include initial sourcing & outreach to qualified drivers, preparing delivery vehicle fleet, dispatch & delivery logistics, on site static fit and bike sizing for riders upon delivery. Dedicated route in Southern California and coverage for drivers assigned to hub pick up in Utah.

Driver Recruiter AND West Region Delivery Manager

As part of the initial teamed hired to open the first company owned retail store for SBC and store supervisor responsible for all store operations to ensure a high level of customer service for the Specialized brand. Manage the intake of bicycle repairs, inspection/intake, price quotes, on the spot mechanical repairs, and new bicycle builds. Sales include, apparel, accessories, components, and custom pro-build packages. Build out construction of main sales floor, including design, display construction, and complete visual merchandising and space management. Creation and intake of all store SKUs and inventory management into Lightspeed Retail POS system. Marketing & coordination of Grand Opening and Dealer marketing co-op and demo participation. Sweep for weekly shop rides and liaison for IBDs representing SBC in Southern California.

Store Manager Key Holder

Legacy employee and primary driver for sales with exemplary customer service delivery. Expectations are upheld to achieve all sales goals including monthly, quarterly and annual sales goals. Metrics including sales per hour, labor per hour and overall profitability are used to measure success on a financial basis, and overall success is measured by our ever growing customer base. Achieve a high level of personal sales and watch over all store operations and ensure a high level of customer service. Manage the intake of bicycle repairs, inspection/intake, price quotes, on the spot mechanical repairs, and new bicycle builds. Sales include, apparel, accessories, components, and custom pro-build packages. Build out construction of main sales floor, including design, display construction, and complete visual merchandising and space management. Creation and intake of all store SKUs and inventory management into Lightspeed Retail POS system. Marketing & coordination of Grand Opening and Dealer marketing co-op and demo participation. Cannondale, Giant, Santa Cruz, Felt, Scott, LiV

The Atom Cyclist

Sales Manager Key Holder

Developed budgets for hours, wages, sales and open to buy
Provided direction for buyer in inventory management, open to buy, aging inventory, seasonal product bookings and product selection. Coordinated hiring, discipline, annual performance appraisals, scheduling and development of staff
Successfully cross-trained 6 staff from Service to Parts departments maximizing efficiency of hours. Directed the development, implementation and training of two new work order and point of sales systems. Trek, Cervelo, Orbea, Ridley

Oversaw the purchasing of all inventory as it relates to hard goods, soft goods, parts, and accessories. Preparing and verifying purchase orders as well as confirming the receipt of goods. Work with vendors in negotiating terms and dating. Also responsible for budgeting, forecasting, expenses, and placing pre-season orders. All aspects of the supply chain in regard to shipping and receiving. Responsible for reconciliation of credit card, check and cash purchases with end of day reports Point of contact for customer concerns as well as employee training, supervision and assistance. Leadership in all aspects of the sales process from Marketing to end user follow through. Thorough communication of complex or technical information with customers. Cannondale, Trek, Felt, Marin, Pivot

General Manager Key Holder

Direct Sales of Specialized Bicycles & Components to end user, from recreational cyclists to elite athletes, floating between two state-of-the-art concept stores. Guerilla marketing at races & special events, participated in complete build-out team and relocation of inventory. Specialized S-works, 3-D Body Geometry Fit, Cervelo, Felt, BMC.

Sales AND Customer Service Staff

Danny Rodriguez is an Outdoor Industry Recruiter and Retail Professional at Nights AND Weekends in Costa Mesa, CA.

Danny Rodriguez

Danny Rodriguez

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Education history

University Texas El Paso

University Texas El Paso