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METICULOUSLY ORGANIZED OPERATIONS AND VISUAL MANAGER WITH OVER SIXTEEN YEARS OF LEADERSHIP
EXPERIENCE IN A VARIETY OF FAST-PACED RETAIL ENVIRONMENTS, RANGING FROM BOUTIQUE TO BIG BOX.

OPERATIONAL DUTIES: MANAGEMENT OF GROUND-UP BUILD IN THE WESTFIELD TOPANGA VILLAGE; CREATION OF TRAINING MANUAL; WRITING PRODUCT KNOWLEDGE GUIDE FOR ALL EMPLOYEES (SOUTH AFRICAN BASED LUXURY BATH
AND BODY CARE COMPANY WITH TWELVE SEPARATE PRODUCT RANGES CONTAINING 15-40 PRODUCTS IN EACH RANGE);
LOSS PREVENTION PROTOCOL AND TRAINING; MERCHANDISE PLANNING AND PURCHASE ORDERS; CREATION OF CUSTOMER LOYALTY PROGRAM; NATIONWIDE SCOUTING FOR NEW LOCATIONS AND HOLIDAY POP-UP LOCATIONS;
ATTENDING TRADE SHOWS IN FLORIDA, NEW YORK AND CALIFORNIA TO FIND NEW PRODUCT.
?   VISUAL MERCHANDISING DUTIES: CONCEPTUALIZING VISUAL DISPLAYS FOR TWO STREET-FACING AND ONE INDOOR
STORE; MAINTAINING THEMES AND TRANSLATING PRODUCTS ACCORDING TO SALES DEMANDS; CONSTRUCTION AND
BUILD OUT OF DISPLAYS - SOME UP TO TWELVE FEET TALL; PLANNING AND BUDGETING OF DISPLAYS FOR ENTIRE YEAR, PRESENTED AT ANNUAL MEETINGS IN SOUTH AFRICA.
?   POSITION REQUIRED TRAVEL BETWEEN LOS ANGELES AND NEW YORK CITY EVERY SIX WEEKS FOR STORE MEETINGS, VISUAL UPDATES AND SALES TRAINING. TRAVEL ALSO REQUIRED THROUGHOUT CALIFORNIA FOR SCOUTING OF NEW
LOCATIONS.
(949) 627-6424 | DDFROLEY@GMAIL.COM

DIRECTOR OF RETAIL OPERATIONS

?   MANAGED RENOVATION, CONSTRUCTION AND DESIGN FOR INVESTMENT PROPERTIES PURCHASED FOR RESALE.
?   REQUIRED HEAVY SCHEDULING, MANAGEMENT OF SUBCONTRACTORS AND BUDGETING.
?   RESPONSIBLE FOR ALL TEXTILE DESIGN FOR INTERIOR AND EXTERIOR FINISHES.

PROJECT MANAGER & DESIGN DIRECTOR

BROUGHT ON TO TEAM TO HELP WITH OPENING OF FOURTH KINSLEY LOCATION IN SHERMAN OAKS, FOLLOWING
COMPANY REBRAND AND RE-NAME FROM KEENE LA TO KINSLEY. WORKED DIRECTLY WITH BUYING TEAM TO EXECUTE
VISUAL UPDATES ACCORDING TO SALES DEMANDS.
?   MERCHANDISING DUTIES INCLUDED LEADING WEEKLY VISUAL DISPLAY WITH TEAM OF FOUR MERCHANDISERS; CREATING
MERCHANDISE RECAPS AND MANIFESTS FOR EACH TEAM TO EXECUTE IN THEIR HOME STORE; INVENTORY TRANSFERS AND
TRACKING ITEM SALES PER PRODUCT PLACEMENT.

VISUAL MANAGER & MERCHANDISER

OPERATIONAL DUTIES: TRAINING NEW HIRES ON CUSTOMER SERVICE AND EXPERIENCE, TRAINING ALL CASHWRAP
PROCEDURES; SALES FLOOR AND DRESSING ROOM ETIQUETTE; TEACHING ALL POINT-OF-SALE DUTIES, INCLUDING CHARGE
SEND, FLOOR MERCHANDISING STANDARDS, ALL FORMS OF RETURN; OPENING AND CLOSING DUTIES.
?   WORKED DIRECTLY WITH MERCHANDISER, VISUAL MANAGER AND OUR DESIGN COORDINATOR TO EXECUTE SEASONAL
CONCEPTS FOR STORE DISPLAY, WHICH INCLUDED USE OF FULL WORKSHOP IN BACK-OF-HOUSE. DISPLAYS INCLUDED
PROPS, WINDOW DISPLAYS AND BUILDING DISPLAY FIXTURES FOR BOTH APPAREL AND JEWELRY.

SENIOR VISUAL ASSOCIATE & NEW HIRE TRAINING SPECIALIST

?   AIDED OWNER IN THE OPENING OF FLAGSHIP STORE, INCLUDING HIRING SALES TEAM AND MERCHANDISING SALES FLOOR.
?   MANAGED A SALES TEAM OF SIX, INCLUDING DAILY GOALS, SALES AND CUSTOMER SERVICE STANDARDS. WITH THE HIGH
VOLUME OF MERCHANDISE AND RAPID TURNOVER RATE, IT WAS IMPERATIVE TO KEEP STAFF INFORMED OF ALL NEW
LINES AND PRODUCTS BROUGHT IN. NIGHTLY CLOSING MEETINGS ALLOWED ME TO ORCHESTRATE PRODUCT KNOWLEDGE
BEING PROPERLY RELAYED TO THE CUSTOMER.

STORE MANAGER

DANIELLE FROLEY is a DIRECTOR OF RETAIL OPERATIONS at LOS ANGELES & NEW YORK CITY.

DANIELLE FROLEY

DANIELLE FROLEY

DANIELLE FROLEY

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