Fashion

Running

Design

Apparel/fashion

Big animal lover

Customer Success Manager, Apparel Digital Solutions

Top Management

Collaborative, creative, and driven manager with a passion for B2B. Experienced in brand management, product management, marketing strategy and management, sales, leadership, customer service, and team building, especially in culturally diverse environments. Lifelong learner and outdoor enthusiast.

•	Manages digital solutions and brand protection projects and programs with a value of $ 30M. 
•	Drives strategic initiatives including the implementation of newly developed tech solutions.
•	Creates and analyses VOC, VOE, and VOP surveys (NPS, CSAT etc.) and drives survey platform implementation (Oracle/ Qualtrics).


•	Project lead for digital communications and creative briefs.
•	Analyzed the effectiveness of campaigns and informed business leaders on results.
•	Responsible for external and internal partner management during the creation of digital campaigns. 


Communications Manager (Contract)

•	Global Strategy for Adoption and Change Management: Defines the types of insights and associated input data needed to advance development of a platform that uses artificial intelligence and machine learning to shape the specific needs of a change program, customize interventions, predict rate of adoption, and provide post implementation reinforcement. 

Marketing Innovation Consultant (MBA Program)

•	Responsible for the creation and implementation of the company’s sales and marketing strategy. $15M in written premium. Increased Arizona territory sales by 30%.
•	Managed marketing campaigns (NPS, email campaigns) and composed social media content. 
•	Created the new King brand and the company’s online presence.
•	Developed sales, customer service, and operational metrics through the creation of an in- house CRM system, managed departments based on these metrics, and reported data to top management. 
•	Streamlined operations and cut personnel costs by reorganizing multiple departments into a partially outsourced model.


Regional Sales and Marketing Manager

•	Improved client retention by 20% through the leadership of a team of on-site and remote customer service employees.
•	Developed and managed surveys (including NPS). Utilized survey results to lead the department and streamline cross- departmental activities. Improved Transactional NPS from 12 to 53.
•	Analyzed and streamlined department activities and reported data to top management. 
•	Facilitated the integration of Salesforce with Applied Epic CRM. 


Client Success Manager

•	Developed an integrated marketing communications plan and new branding for the CEO of a reverse mortgage company.

Integrated Marketing Communications Consultant (MBA Program)	

•	Developed a comprehensive strategic marketing- and implementation plan for the CEO of a national technology apparel company.
•	Consulted for a licensing agreement with a global sportswear company.


Strategic Marketing Consultant (MBA Program)

•	Increased the company’s revenue by 25% annually through the successful management of a team of international account managers. 
•	Developed CRM processes that allowed for improved information sharing among a global team, which contributed to the 25% annual sales growth. 
•	Created a marketing plan that increased the number of profitable customers in the territory by 40%.
•	Managed the brand and product lifecycle within the region.
•	Improved operational costs by 35% through the design and implementation of tight budgets for the region.


Regional Director, Global Key Accounts

•	Increased territory sales by 20% through establishing and improving relationships with B2B customers.
•	Created a marketing plan for the region that contributed to a 25% sales increase during the following year.


Global Key Account Manager 

•	Developed successful customer relationships that led to a 20% increase in the number of profitable customers internationally and 100% domestically.
•	Lead product testing in the company’s West Coast office which helped onboard and maintain major international and domestic clients.


Key Account Manager

•	Drove design and production for the entire company, which improved on- time deliveries from 50% to 95%.
•	Developed design processes that allowed the business to merge the designer and production manager roles into one position, eliminating unnecessary employee and operational expenses. 


Designer and Production Manager

•	Lead the organization of staff events as well as committee-, and board meetings.

Team Assistant (Summer Internship)

Daniela Smith is a Customer Success Manager, Apparel Digital Solutions at Avery Dennison in Silverado, CA.

Daniela Smith

Daniela Smith

Skills

Interests

Industries

Education history

Academy for Fashion and Design

Pepperdine Graziadio Business School

Southern New Hampshire University