Fashion

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Apparel/fashion

Big animal lover

Customer Success Manager, Apparel Digital Solutions

Top Management

Collaborative, creative, and driven manager with a passion for B2B. Experienced in brand management, product management, marketing strategy and management, sales, leadership, customer service, and team building, especially in culturally diverse environments. Lifelong learner and outdoor enthusiast.

•	Manages digital solutions and brand protection projects and programs with a value of $ 30M. 
•	Drives strategic initiatives including the implementation of newly developed tech solutions.
•	Creates and analyses VOC, VOE, and VOP surveys (NPS, CSAT etc.) and drives survey platform implementation (Oracle/ Qualtrics).


•	Project lead for digital communications and creative briefs.
•	Analyzed the effectiveness of campaigns and informed business leaders on results.
•	Responsible for external and internal partner management during the creation of digital campaigns. 


Communications Manager (Contract)

•	Global Strategy for Adoption and Change Management: Defines the types of insights and associated input data needed to advance development of a platform that uses artificial intelligence and machine learning to shape the specific needs of a change program, customize interventions, predict rate of adoption, and provide post implementation reinforcement. 

Marketing Innovation Consultant (MBA Program)

•	Responsible for the creation and implementation of the company’s sales and marketing strategy. $15M in written premium. Increased Arizona territory sales by 30%.
•	Managed marketing campaigns (NPS, email campaigns) and composed social media content. 
•	Created the new King brand and the company’s online presence.
•	Developed sales, customer service, and operational metrics through the creation of an in- house CRM system, managed departments based on these metrics, and reported data to top management. 
•	Streamlined operations and cut personnel costs by reorganizing multiple departments into a partially outsourced model.


Regional Sales and Marketing Manager

•	Improved client retention by 20% through the leadership of a team of on-site and remote customer service employees.
•	Developed and managed surveys (including NPS). Utilized survey results to lead the department and streamline cross- departmental activities. Improved Transactional NPS from 12 to 53.
•	Analyzed and streamlined department activities and reported data to top management. 
•	Facilitated the integration of Salesforce with Applied Epic CRM. 


Client Success Manager

•	Developed an integrated marketing communications plan and new branding for the CEO of a reverse mortgage company.

Integrated Marketing Communications Consultant (MBA Program)	

•	Developed a comprehensive strategic marketing- and implementation plan for the CEO of a national technology apparel company.
•	Consulted for a licensing agreement with a global sportswear company.


Strategic Marketing Consultant (MBA Program)

•	Increased the company’s revenue by 25% annually through the successful management of a team of international account managers. 
•	Developed CRM processes that allowed for improved information sharing among a global team, which contributed to the 25% annual sales growth. 
•	Created a marketing plan that increased the number of profitable customers in the territory by 40%.
•	Managed the brand and product lifecycle within the region.
•	Improved operational costs by 35% through the design and implementation of tight budgets for the region.


Regional Director, Global Key Accounts

•	Increased territory sales by 20% through establishing and improving relationships with B2B customers.
•	Created a marketing plan for the region that contributed to a 25% sales increase during the following year.


Global Key Account Manager 

•	Developed successful customer relationships that led to a 20% increase in the number of profitable customers internationally and 100% domestically.
•	Lead product testing in the company’s West Coast office which helped onboard and maintain major international and domestic clients.


Key Account Manager

•	Drove design and production for the entire company, which improved on- time deliveries from 50% to 95%.
•	Developed design processes that allowed the business to merge the designer and production manager roles into one position, eliminating unnecessary employee and operational expenses. 


Designer and Production Manager

•	Lead the organization of staff events as well as committee-, and board meetings.

Team Assistant (Summer Internship)

Daniela Smith is a Customer Success Manager, Apparel Digital Solutions at Avery Dennison in Silverado, CA.

Daniela Smith

Daniela Smith

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