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Web Content Manager @ Ashley Furniture | Driving Online Growth

Top Management

With over 13 years of experience in web design, online marketing, and content management, I am a passionate and creative Web Content Manager at Ashley Furniture Industries, the largest furniture manufacturer and retailer in the world. I am committed to delivering engaging and user-friendly web content that showcases Ashley's products, promotions, and brand identity, while optimizing for SEO and analytics. I enjoy working with a diverse and collaborative team of web developers, graphic designers, marketers, and copywriters, and I always strive to learn new skills and technologies to enhance my web design expertise and marketing savvy.

As a Web Content Manager, I am responsible for maintaining content on the Ashley Furniture Homestore website, using various content and asset management systems, such as Salesforce, Sitecore, Umbraco, and Adobe Marketing Cloud. I write responsive HTML5 and CSS3 code that is cross-browser compatible, and I use Adobe Photoshop to edit images for the web. I also update the pages, promotions, images, disclaimers, SEO, and other website content, ensuring consistency with Ashley's omni-channel marketing strategy. 

The Web Content Manager is responsible for maintaining content on the Ashley Furniture Homestore website. This person will utilize the Salesforce, Sitecore, Umbraco, Adobe Marketing Cloud, and more. The content and asset management systems to update the pages, promotions, images, disclaimers, SEO, and other website content. The Website Content Specialist will write responsive HTML5 and CSS3 code that is cross browser compatible to create a consistent look and feel throughout the site and maintain consistency with Ashley’s omni-channel marketing strategy.  This person will utilize Adobe Photoshop to edit images on occasion for the web. This position is also responsible for naming, tagging, formatting, and uploading third party product photography to various libraries. The Web Content Specialist will work closely with the Ashley Furniture merchandisers, graphic designers, photography department, website development, and information technology departments so strong communication skills are needed. 
• Create, develop, manage and publish content to the  Ashley Furniture HomeStore website (requires working with Salesforce and Sitecore) 
• Utilize HTML5, CSS3, SEO, and various tools to develop pages or portions of pages on the website when existing CMS templates are not sufficient. 
• Work with the SEO manager to optimize site content for search engines 
• Append query strings to website links to assist the web analytics department 
• Use Photoshop to create and edit graphics for use on the web when the design team is unavailable or in need of assistance
• Maintain the French version of the Ashley Furniture Homestore website by working with an outside translation service and writing code to show, hide, and swap content
• Report bugs and change requests to the web developers and/or IT departments 
• Assure web-based information is archived for future needs and references 
• Implement Salesforce Einstein to make shopping more predictive and personal

Web Content Manager

• Writing and Designing Social Media Posts for Facebook, Twitter, and LinkedIn daily
• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness
• Prepare analytics and ranking reports and present to management
• Work with marketers to understand project goals and deliver creative concepts/visual design solutions that meet these goals
• Experience providing customer support on social media posts/messages




Social Media Specialist

• Develop SEO strategies, and implement and monitor campaigns
• Perform site analysis, keyword research and mapping, and assess link building opportunities
• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness
• Prepare analytics and ranking reports and present to management
• Experience providing employee training and providing technical support to end users
• Maintain maximum effectiveness while adhering to strict deadlines and budgets
• Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors
• Provide guidance to other team members on web development issues
• Simultaneously managing several databases and reporting tools
• Strong interpersonal skills, including experience working in fast paced, team-oriented environments
• Work with marketers to understand project goals and deliver creative concepts/visual design solutions that meet these goals


Search Engine Optimization Specialist

• Responsible for HTML, CMS & CSS coding, web design, page development, image editing, online store, site structure, emails, search engine optimization, social media, analytics reporting, customer web orders/issues and daily maintenance
• Writing, editing, designing and gathering/creating content for the website while optimizing for SEO
• Developing webpages that have a consistent feel and look throughout all web properties
• Identifying and correcting website code deficiencies
• Writing and Designing Social Media Posts for Facebook, Twitter, and LinkedIn daily
• Website tracking (analytics) integration and deployment with Google Analytics and Pardot
• Responsible for email creation, email campaigns, website forms and customer tracking in Pardot
• Editing and preparation of videos for the web


Web Designer

Responsible for managing and developing the search engine market for all G2 Client Websites.
•	Search Engine Optimization: Evaluated and tested existing site's content, layout, Keyword Market Research on targeted markets searching habits. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
•	Maintain, developed and implemented numerous company-wide SEO "Best Practices" policies/documents: HTML Coding Guidelines, Keyword Research, Meta Tag Guidelines, Goggle Ad-Words, Sitemaps, etc.

Sr. Search Engine Optimization Specialist

•	Responsible for coordination of associates' job tasks and responsibilities in Customer Service department
•	Gained multiple hands on and customer skills working as a bagger and cashier		
•	Enjoyed working where customer service is of the highest quality

Customer Service Staff

Responsible for creating and maintaining work on various web/design duties
•	Designed template-page layout and corporate branding for website, content channels.
•	Design and code using technologies and software such as Adobe Photoshop, Illustrator, Dreamweaver, JavaScript, and XHTML							
•	Maintain excellent usability and accessibility

Assistant Web Master/Designer

•	Website design, WordPress theme customization, photography, videography, and multiple print and graphic designs
•	Creation and development of online branding
•	SEO Link Building, SEM and SEO Content development
•	Design social media landing pages for Twitter, Facebook, Pinterest, Google+ and Youtube
•	Multiple Print and Online Design work for Magazine/Newspaper Ads, T-Shirts, Stickers, Posters, and Websites

Danny Thomson

•	Cross-browser front end user interface design to back end functionality
•	Design and code using technologies and software such as WordPress, Adobe Photoshop, Adobe Flash, Dreamweaver, JavaScript, and XHTML							
•	Maintain excellent usability and accessibility
•	Audio Recording and Editing
•	Live Video Recording

Web Master/Designer/SEO Specialist/Audio Engineer/Videographer

Daniel Thomson is a Web Content Manager Ashley Furniture at Ashley Furniture Industries in Tampa, Florida.

Daniel Thomson

Daniel Thomson

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Southwest Florida College