daniel severson
Dan Severson Design · Eminent Cycles
Santa Cruz, CA
In My Own Words
I am a graphic designer, illustrator and photographer.
I have been doing all aspects of design from layout to illustration across a wide range of products for some of the top brands in the action sports industry for over 20 years. I also have over 10 years experience in photography and can offer a wide range of services, from outdoor to studio photography. Over the years, I have gained an in depth understanding of all aspects of design, print, production, layout, screen printing, sublimation, color separation and much more. If you are interested I'd love to talk and show you more samples of my work.
Work Experience
Craeative Director
Eminent Cycles2020 – 2023
Responsible for all creative aspects of the brand identity. Design ad campaigns for print and digital, product design for bicycle frames and components, and create graphics for softgoods. Provide tech packs and work with team and factories through final development of products. Collaborate with Marketing department on needs for social media and advertising. Also provide a variety of photography for the brand from outdoor action to studio images.
SENIOR DESIGNER
Specialized Bicycle Components2017 – 2019
Responsible for design and execution of graphics to be used on technical apparel, accessories, helmets and bike frames. Worked closely with Design Director to identify customer base and target audience. Set up tech-packs, manage visual line plan and communication on samples up until final production. Design duties also included t-shirt graphics, bike frames, print patterns and special projects.
SENIOR DESIGNER
Troy Lee Designs2014 – 2016
Responsible for design and execution of graphics to be used on bicycle and motorcycle helmets, including tech-packs and communication with factories overseas. Other projects include apparel and t-shirt design, and photography for ads, social media and catalogs.
GRAPHIC MANAGER
ETNIES2011 – 2014
Job responsibilities: Art direction & design for T-shirts and apparel. Set up matrix's with full details for printing. Manage & assign projects to freelance designers. Forecast and research of market Trends. Supply SMU designs to major accounts. Oversee final line plan and presentation of the line at quarterly sales meetings.
GRAPHIC MANAGER
Element Skateboards2006 – 2009
Job responsibilities: Art direction & design for T-shirts, skateboard decks and apparel. Set up matrix's with full details for printing. Manage & assign projects to freelance designers. Forecast and research of market trends. Supply SMU designs to major accounts. Oversee final line plan and presentation of the line at quarterly sales meetings.
