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Content and Marketing Communications Manager

Digital & Media

Strategically directing cohesive messages to the right audience through the correct media; and giving special attention to the small details in the process. I balance both a creative and analytical mindset to effectively present thought leadership to audiences in an engaging and informative style.

I am focused on the principles of strategic communication and digital content: researching key targets to identify needs and wants, controlling presentation, identifying optimal channels and mastering distribution channels using data and feedback on user behavior. With studio and client-based project experience, I apply a multilevel approach to both communication and design challenges, continuously researching the needs, struggles, and passions of an audience. 

Transforming the new Illumina brand across every marketing channel the spoken word is used. I Engage in high-level collaboration with visual designers and creative directors across the organization to generate new ideas and concepts daily. Together, we generate high-quality targeted ideas and copy in a fast-paced, team-centric environment.	

Oversee the communications and content marketing program for a midsize IT talent management agency, as well as for their in-house digital design studio, Designing North Studios. Provide all strategic planning and execution of comprehensive marketing communication campaigns and manage website and social media content.
Research, write, and edit messaging content for global creative campaigns, including paid media, organic social, landing pages, brochures, emails, guides, award submissions, and video scripts.
Present the content strategy for campaign creative materials to regional directors monthly, guiding stakeholders to the best verbal and visual solution for their objectives. 
Digest and understand technical product information and translate into compelling brand messages

Verbal Designer & Sr. Creative Strategist 

Identify and partner with micro-influencers, creators, and athletes to create content for each unique story Manage the social media and editorial calendar, ensuring articles and posts are published with accuracy
Serve as the lead editor and writer and SEO optimized in-house and partnership content, from articles to videos
Lead a remote team of five writers, photographers, and product specialists, using Google docs, slack, and zoom
for bi-weekly progress meetings
Write pitches to marketing and PR managers to secure new gear reviews and engineer creative content ideas

Creator & Editor

Oversee the communications and content marketing program for a midsize IT talent management agency, as well as for their in-house digital design studio, Designing North Studios. Provide all strategic planning and execution of comprehensive marketing communication campaigns and manage the website and social media content.
Lead a team of six contributors to ensure quality and consistency for all brand messaging
Research, write and edit the original website, blog, social, and other digital content
Lead copywriter for client projects and campaigns, such as websites, landing pages, and social media posts
Develop content marketing plans to generate new customer contacts and additional opportunities for 
Manage a social media strategy that’s driving 70% growth on LinkedIn and a 20% increase in InMail conversions
Execute continuous content performance analysis against key metrics and lead weekly reporting for account-based marketing projects
Structured an internal communication plan including measurable objectives for staff to use LinkedIn, email, blog, and customer testimonials for sales enablement 
Analyze account-based marketing data to optimize content and campaign performance using Google Analytics 
Manage Search Engine Optimization (SEO) for in-house and client campaigns using  
Partner with sales to identify customer engagement opportunities and drive key insights for marketing


 Managed the collaborative editing process with writers and social media contributors
Designed five to ten new content pieces weekly for the editorial and social media marketing calendar
Restructured the internal content management process for creating and publishing communication materials
Optimized weekly YouTube videos (transcripts, titles, descriptions, annotations, tags) using SEO software
Built a department-wide content promotion process and constructed monthly budget for paid marketing
Administered performance analysis process that increased post engagement by 10% over a three-month period

Web Content Writer and Editor

Executed bi-weekly email marketing campaigns and increased subscription by 30% year over year
Managed the digital creative assets database and distribution process for marketing and sales, resulting in enhanced
user experience for internal and external teams 
Coordinated the re-design and launch of B2B eCommerce website and ERP implementation with PlumRiver
Designed and distributed all marketing communication materials weekly; contributed to the monthly goal conversion
for the sales team
Planned the 2014 & 2015 National Sales Meeting for 100+ guests, including budget and user experience
Coordinated the 2014 & 2015 Interbike trade-show exhibit, including logistics of products, people, and displays
Developed the order-entry process in SAP for marketing and sales, resulting in 2x faster fulfillment speed
Project managed the annual 200-page product catalog with on-time delivery three years running


Marketing Specialist-Cycling Brands

B.S. Retailing and Consumer Science/Business Administration Minor

Through partnering with top retail firms in the U.S. students engage in active projects that aim to innovate the way business is performed in this $4 Trillion industry. Many of the long-term projects are focused on topics such as marketing, branding, business development and retail strategy.

Graduate

Produced daily vehicle registration and sales reports for regional field managers
Developed weekly competitive vehicle comparison reports for brand managers
Initiated marketing concepts to develop new Fiat studios for their grand openings
Daily use of marketing and sales analytics programs for weekly business center reports
Coordinated a grassroots marketing partnership between the Jeep brand and National Interscholastic Cycling Association

Brand Management Internship

Served as the ultimate source of customer service to new and returning REI members
Provided hundreds of diverse customers with qualitative and quantitative information on cycling and snowboarding gear, including purchasing, maintenance, and fit
Executed seasonal floor sets and merchandised the department with every change of product
Well rehearsed with product search, tracking and fulfillment programs
Conducted annual customer-oriented events to familiarize customers with new products and facilitate interaction with consumers and vendors
Department bike sales winner for Southern California REI stores during the 2010 Tour De France season

Customer Service/Sales Specialist

Assisted care center managers with the intake of injured wildlife
Completed wildlife care training and handling certification
Performed medical assistance with wildlife veterinarians
Maintained rehabilitation areas and monitored animal health
Performed administrative duties for the care center 
Educated the public on wildlife health and care techniques
Performed wildlife rescue, release and reintroduction

Wildlife Rescue Team

Daniel Salcius is a Content and Marketing Communications Manager at Illumina in Dana Point, CA.

Daniel Salcius

Daniel Salcius

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