daniel mcwilliams

-Track, report, analyze, and present performance data to clients -Present audits to clients and internal teams -Lead team with scalable process improvements -Identify trends and insights to optimize performance based metrics -Perform ongoing keyword discovery, expansion and optimization -Share industry knowledge across the team and relay best practices to clients -Train new teammates on all things SEO, internal processes, and managing client relationships

-Designing and implementing successful marketing campaigns across multiple digital marketing platforms based on clients’ unique objectives -Close collaboration with the web development department in order to build websites, integrate with CRM software, track attribution, and build email marketing campaigns -Create artwork and work closely with the design team to showcase the correct branding and voice for each client -Writing copy, creating ads, selecting audiences and placements, and constantly updating and optimizing based on performance -Monitoring each account’s performance. adjusting bid strategies, and accurately utilizing over $50k in monthly marketing budgets -Responsible for generating monthly reports, reviewing with clients, and providing insight and recommendations -Working with large corporate clients and ensuring all ads complied with Co-op advertising guidelines -Simultaneously managing 24 accounts with 100% client retention