Daniel Langan

• Licensee for New Balance Outerwear in U.S. • Manage all sales of outerwear for U.S. • Exceeded Sales by 40% Spring 2018 vs Spring 2017 • Increased Fall 2017 bookings by 35% vs 2016 • YTD Bookings full year 2017 vs 2016 increased $3.5M 35% increase vs LY • Responsible for all U.S., Canada & UK sales for targeted distribution. • Manage all aspects of building seasonal product line, pricing strategy, distribution, merchandising, trend analysis, sku count, segmentation strategy, color direction. • Tracking of all orders working directly with production team on daily basis. • Ensuring all VAS are executed internally to reduce future chargebacks. • Opened 5 new accounts to drive incremental new business.

• Consultant for ThermaCELL heated products for the Outdoor/Sporting Goods channel. • Analysis of their current state of business & identified new targeted accounts for 2016. • Created new presentation deck & strategy to obtain business in new retailers for 2016. • Providing insight into 2016 strategy for current retailer partners & how to obtain growth. • Working in conjunction with their National Sales Manager & owner for key account meetings.

• Manage a Team of 13 including all Team Sales, design, screen printing & warehouse. • Exceeded 2014 by 42% over LY and 10% over annual sales plan. • 2015 business is up 32% over 2014 & doubled the overall business in a 2 year period. • Achieved 35% gross margin in very challenging and competitive industry. • Increased the hockey team sales business by 103% in 2014. • Set up annual sales bonus incentive plans for all Team Sales reps for 2014 - 2015.

• Managed 5 Key Account sales managers in U.S. with a $200M volume. • Developed strategic partnerships with key retailers across all trade channels. • Managed $120,000 travel & expense budget for U.S. sales force. • Worked daily with merchandising, purchasing, marketing, finance & footwear reps. • Executed new Fit Hub shop-in-shops at key Sporting Goods retailers from 2012 - 2013. • Managed all closeouts & planned production business for Off Price accounts = $20M.

• Responsible for all U.S. merchandising, strategic planning, sales programs, segmentation, forecasting, annual sales plans, U.S. salesman samples, and execution of U.S. Apparel sales meetings. • Placed strategic inventory buys against key items & new collections for incremental chase programs. • Quarterly presentation to senior management on current state of apparel business/needs. • Managed all closeouts & planned production sales totaling $20M. • Managed pricing, inventory management for QRS replenishment programs for AAFES, Modell’s, Kohl's, J.C. Penney, Academy, Sears and Sports Authority.