Skate

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Painting

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Board games

Brand Manager

Top Management

Create innovative static and short-form skateboarding content for Hueskateboards.com, Instagram, TikTok, Youtube, and Facebook to reach an audience of 605k viewers per year
Analyze consumer/athlete insights to develop a product collection with 90% sellthrough
Expanded to 26 skate shops by fostering relationships & enhancing services to meet the demands of the industry
Manage a team of 5 influencer athletes to successfully translate brand mission into entertaining skateboard marketing campaigns for B2B & DTC clients
Heightened social media reach by 150k accounts per quarter by producing & directing skateboard videos in collaboration with local videographers and  music artists
Increased click-through conversion rate by 30% by designing the graphics for skateboards, apparel, accessories and social media assets directed towards our target audience
Plan and organize seasonal inclusive brand activation events/skate competitions to reach a live audience of 500 attendees per season

? Created all short and long-form content for Erasolandscape.com
? Develop, plan, and execute organic social media and content strategy across Instagram and Facebook
? Write social copies for posts
? Review all social assets before publishing
? Run paid ad campaigns on social media and analyze insights
? Grew client base by 50% in 2021 through social marketing efforts

Social Media Strategist

Increased wholesale business by 10 skate clients while servicing 150+ skate/lifestyle clients in the Northeast
Exceed quarterly, annual, and pre book sales by 10% above the assigned goals
Work directly with the marketing team to optimize the effectiveness of sales tools
Generate interest in Emerica by organizing brand activation events in collaboration with local skate shops
Created an ambassador program to influence a positive brand image and support local communities

Account Executive

Regional account executive for 13 established brands in skateboard/Surf industry (Emerica, éS, Etnies, HUF, Katin, Rastaclat, Nixon Watches, Party Pants, Imperial Hats, Firewire Surfboards, Futures Fins, & Former)
Increased revenue to 350k in 2019 compared to 250k in 2018 for all footwear brands in the Northeast
Effectively instilled trust with clients by analyzing & learning the individual needs of 250 accounts
Expanded our client base by 50 new accounts within all 13 brands since January 2018
Strengthened brand sentiment by 30% via seasonal activation events in collaboration with local businesses
Amplified email marketing efforts using Mail Merge to send out personalized emails to 400 current/prospect accounts daily


Daniel Eraso is a Brand Manager at Hue Skateboards in Piscataway, NJ. View their experience, skills and work history on Malakye — the professional network for…

Daniel Eraso — Brand Manager at Hue Skateboards

Daniel Eraso

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