Daniel Downey

Content Mercenary

2019 – Present

Ongoing consultation, content and marketing strategy development and implementation for a range of B2C, B2B, purpose-driven and professional services clients. SEO audits and content optimization strategies. Data architecture and copywriting. Advertising design consultation and creative direction. User experience design and analysis.

Community Disc Jockey (DJ)

2017 – Present

Broadcasting live every week at 13,000 Watts to the greater Sacramento area. Volunteer, live DJ, curating indie rock music, spoken word, experimental and whatever else I can uncover to play for a global audience from the holdings in the KDVS music library. New music curator. Radio drama host, actor, writer and engineer.

Production Director

2018 – 2020

Managing a team of designers, production specialists and production equipment to deliver timely and accurate scientific reports and proposals to a wide range of public and private entities across California, Nevada, Idaho, Utah and Arizona. Managing document compliance and accessibility protocols and delivering a wide range of well-designed resources with an array of professionals, academics and scientists in environmental compliance and resources preservation disciplines. Library database management and remote office workflow management.

Senior Communications Specialist

2015 – 2018

Managing communications strategies, content development and deployment platforms for an international vision care company. Working across five distinct and established lines of business, facilitating cross- business communications, developing platforms, protocols, strategies and metrics for effective distribution of sales initiatives and operational communications.

Strategist for Hire

2014 – 2015

Building brands for non-profits, small businesses, software developers, educators and international endeavors. Crafting clean, compelling copy as well as content oversight: strategizing web platforms, social media outreach, fundraising campaigns, video production, print collateral and more. Ongoing consultation, content strategy development and implementation for a range of clients including: property, casualty and personal lines insurance; healthcare; beauty; construction safety; automotive; software and development; secondary and post-secondary education; small business and arboreal services.

Agency Director

2012 – 2014

Effectively managing staff and client relationships for a small integrated marketing agency. Creative output includes print, web, corporate identity, social media, content development and outreach with particular emphasis on digital content strategy and development.

Sr. Copywriter

2009 – 2012

Creating stunning masterpieces of advertising design, on time and under budget.

Community Manager

2008 – 2009

Developed strategic content and managed client satisfaction for a leading-edge real-estate database system. Crafted and managed media for national press distributions and monthly foreclosure reports. (www.foreclosureradar.com).

Marketing Manager

2007 – 2008

Effective delivery of strategic professional services qualifications and enhancement of top-of- mind presence in target communities. Focus on municipal building projects in Northern and Central California. Effective budget, project and department staff management.

Managing Editor-DesignIntelligence

2004 – 2007

Associate Photo Editor- Journal of Architecture and Design Content development and production of exclusive monthly design journals, including editing, art- direction, layout, design and promotion. Regular publication optimization and delivery.

Bachelor of Arts

Bachelor of Arts