Dana Griffith

Guided daily retail operations while leading and developing a high-performing team to deliver premium customer experiences. Supported staff training, coaching, and scheduling, while driving sales goals and maintaining brand standards. Acted as a key bridge between store management and advisors, fostering collaboration, accountability, and growth.

As a Sales Team Lead at Arc’teryx, I drive sales through visual merchandising strategies, educate and mentor team members, and train them on sales techniques and product knowledge. • Leads the team to successfully implement visual merchandising strategies, resulting in increased sales and customer engagement. • Educated and coached team members on sales techniques, leading to improved customer interactions and increased sales performance. • Trained team members on product knowledge, ensuring they were well-equipped to provide excellent customer service and drive sales.

Led training initiatives at REI to drive education sales membership credit cards, boosting team morale and a sense of belonging. • Acted as the primary resource for all departments, providing guidance and support for any questions that arose. • Implemented strategies to increase sales and drive revenue growth for the company.