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Director of Sales East Region

Top Management

34 years of outside sales experience shipping over $250M in goods from independent retailers to large national chains in the athletic and sporting goods industry. 
Five years of management experience responsible for 6-8 sales reps in the East Region. 
Expertise is in developing long term business relationships resulting in sales growth, motivating sales teams to maximize their opportunities, and reach the company's and individual goals.  
East Region was up 31% in 2017 and bookings for 2018 are up 28%.  
Only Region in country with positive numbers in 2017 and only region up over 10% in bookings for 2018.  

Manage 6-8 sales reps covering from Maine to Florida
--work with reps and develop long term business relationships with accounts to promote brand and grow business
--manage and set budget for entire region including all expenses and costs
--manage all marketing funds for promotions in region
--prepare growth sales plan for region and individual sales reps.
--provide feedback on new product initiatives and work with merchandising teams on bringing best product to market


Dana Cunningham is a Director of Sales East Region at ASICS America Corp in Pompano Beach, FL.

Dana Cunningham

Dana Cunningham

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Frostburg State University