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(promoted from Marketing Director in August 2018)
Reporting to the CEO, directed brand positioning in the market and oversaw all aspects of the company.
Responsible for product development, forecasting, art direction, marketing strategies, sales and inventory
analysis. In charge of the website, updating products, images and copy.

Selected Accomplishments:
- Increased Sales by 17% for the beginning of the 2019 season year over year
- Management of entire team involved in creating new products (3 engineers, 2 factories, 2 graphic designers, and 15 athletes)
- Directed and produced 2 on location photo and video shoots each year
- Lead 2 major ski development projects
- Created workflows for project timeline and communication using both Google docs and Slack app

Marketing Director
Reporting to the CEO and Brand Director, charged with rebranding and repositioning the company to sell
direct to consumer. Responsible for art direction and creation of all marketing assets; email, social media
print ads.

Selected Accomplishments:
- Increased sales by 20% for the 2018 season compared to the 2017 season
- Reduced product line by 55% to focus on what our consumers wanted when buying direct
- Increased email list by 100% increased social following by 50% between 2017-18
- Directing, producing and shooting 2 photoshoot per season
- Overhauling website. Project management in the design and development of the new 4FRNT.com

Brand Manager

Reporting to the CEO, directed, produced and photographed all visual assets. Maintained a consistent
brand visual across and created a high end visual direction for the 6 different bicycle models. Responsible
all product imagery, social media and email content.

Selected Accomplishments:
- Directed, produced and photographed 4 on location photo shoots working with 2-3 models
- Creation of the email campaign "Build of the Week" with average 12% click through rate
- Produced and designed a popup shop located in Soho running for 1 week

Art Director

Reporting to Owner, managed studio projects from conception to final delivery. Maintained a high
attention to detail to maintain image consistency. Worked with clients to determine timeline and visual
direction. Served as photographer, stylist and digital technician for photoshoots. Responsible for post
production and retouching as well as export and sizing photographs for final delivery.

Selected Accomplishments:
- Worked with 15 clients and business every year
- Managed a team of 5-7 interns tasking them with product organization and styling prep
- Developed a system to document photo sets for consistency in the photography standards for all clients

Photographer

Dan Cardon is a Brand Manager at 4FRNT Skis in Burlington, VT. View their experience, skills and work history on Malakye — the professional network for…

Dan Cardon — Brand Manager at 4FRNT Skis — Burlington, VT

Dan Cardon

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