Dakota Wright — Community Marketing at Salomon

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Dakota Wright

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Community Marketing
Park City | United States

Skills

  • Brand Marketing
  • Athlete Management
  • Product Validation
  • Consumer Events
  • Event Production
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Interests

Photography
Conservation
Hunting
Mountaineering
backcountry skiing
Gear junkie

Industries

Outdoor
Snow
Streetwear
Creative Agencies

Work experience

Salomon logo

Salomon

Alpine, Sports Marketing and Community Marketing Lead | 09/2023 - Current

Currently I oversee and support these objectives: Athlete Program Oversight (30 athletes) Brand & Media Partnerships Strategic Resort Partnerships (e.g., Jackson Hole) Event Leadership (Blister Summit, sales launches, trade events) Global + North American Sports Marketing Strategy Development
Salomon Alpine logo

Salomon Alpine

Alpine Epicenter Lead, Intermountain | 08/2019 - 07/2023

Working closely with Alpine Marketing Manager, I played a support role for all things community marketing for Salomon Alpine. I, owned the grom and ambassador team, any and all community and consumer events. I also supported more general marketing initiatives ie. trade shows, dealer launches, product launches, sales launches.
Cole Sport logo

Cole Sport

Sales | 10/2016 - 08/2019

I gained product knowledge through testing, talking to reps, and other reasearch to actively sell hard goods throughout the winter. I also kept up with our inventory to actively sell through what we had. Worked on interpersonal relationships with long time clients as well as keeping good relationships with our product reps.
Dynastar/Lange logo

Dynastar/Lange

Event Staff | 01/2016 - 03/2019

Worked with the territory rep to creat and sustain relationships with dealers and consumers. Set up and take down at events.
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