Cristina Contreras
Cristina Contreras
Technical Project Manager
Huntington Beach | United States
Skills
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Interests
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Work experience
True Market Insiders
Technical Project Manager | 08/2020 - Current
• Track Jira tasks for all internal departments and ensure all projects get completed within the timeline.
• Creating Jira automations and process flow.
• Creating custom fields and request types in Jira.
• Adding SOP pages to Jira Confluence.
• Create redirects to Marketing Campaigns.
• Work with Internal and External Marketing to execute email campaigns.
• Create segments and customer journeys in Blueshift.
• Create landing page URLS for revenue testing.
• Scheduling and coordinating all live events: Marketing, Revenue and Fulfillment.
• Serving as a liaison between Production and Marketing to ensure successful tracking of our KPIs.
• Google Analytics: Analyze all site traffic.
• Work with UX, Development and Copy teams.
• Hot Jar: Track user experience and test landing pages.
• WordPress website development and maintenance.
• ESP: Blueshift + Campaign Monitor.
Shift MX
Ecommerce Associate Manager | 04/2019 - 05/2020
• Weekly Reports: Audience, Acquisition, Behavior and Conversion.
• Create and execute all email, homepage asset and creative briefs for all promotions and site updates.
• Manage Merchandising for product launches across all global sites.
• Jira: Manage all front end and back-end development tasks with team.
• Plan and execute Marketing Calendar: Email, Paid Ads and Paid Search.
• Lead and Manage all site related projects in Jira with weekly meetings with site Developers to ensure
proper execution and proper testing of all site updates.
• Test all Salesforce Commerce development updates prior to deployment.
• Pull and analyze Google Analytic reports and work closely with the Ecommerce Director to align with
business goals.
• Product Launch: Track images, product catalog and inventory.
• Manage Global site updates: US, CA and EU.
• Assist with Facebook ads and Adwords.
• ESP: Salesforce Marketing Cloud.
Mitchell & Ness
Direct to Consumer | 05/2018 - 04/2019
• Weekly Reports: Audience, Acquisition, Behavior and Conversion.
• Create and execute all email, homepage assets and creative briefs for all promotions and site updates.
• Jira: Successfully onboard the Direct to Consumer internal team and external vendors on a Project
Management tool.
• Lead and Manage all site-related projects in Jira with weekly meetings with site Developers to ensure
proper execution and proper testing of all site updates.
• Test all Magento 2 updates prior to deployment.
• Pull and analyze Google Analytic reports and work closely with the Ecommerce Manager to align with
business goals.
• Product Launch: Track images, product catalog, and inventory.
• Place buys for the bestselling product in internal portal: My at once
• Manage packaging for ecommerce orders: Return Forms, Product Inserts and Mailers.
• Monitor Daily Site traffic and conversion.
Murad
eCommerce Coordinator | 09/2017 - 05/2018
• Execute, Test and Track email campaigns.
• Building and maintaining PDPs on M.com.
• Work with Product Managers on Performing QA, UAT and Regression Testing + Publish blog posts as
needed with applicable meta.
• Process Orders and Returns for Retail Dot Com.
• Track inventory for upcoming promotions and product launches for M.com. + Manage backorder and out
of stock items on M.com.
• Manage discontinued items on M.com.
• Manage and Traffic Creative Tickets.
• Amazon Seller Central: Manage the FBA Order Process, Monitor Amazon Seller Central store front and
open customer support cases as needed.
• Amazon: Setup new products, update content and pull daily sales reports.
• Amazon Advertising: Sponsored Product Campaigns, Headline Search Ads and Enhanced Brand Content.